目前，关于世界国际品牌的评价主要有《福布斯》(Forbes)、wpp和《维拜斯》（WIBEIS）三大权威评价体系。其中前两种评价标准均是从经济学角度来评价！而WIBEIS《维拜斯》是以商品的质量品质、品格和品位为核心，从商品品牌质量学角度进行科学、系统的评价。(Atpresent, about the world international brand evaluation are mainly Forbes inAmerica(Forbes)、The British WPP and Hong Kong China's (WIBEIS) three authoritative evaluationsystem.The top two evaluationcriteria are from economics Angle to evaluate!While WIBEIS "d," is deep into the commodity nature!The quality of the goods quality as the core,From the brand quality Angle for scientific study,Evaluation of the system.)
WIBEIS是站在国际金融中心、世界国际品牌评价中心、世界国际法务服务中心、国际品牌集散中心、中西方文化交融中心的香港和最公平、最公正、不代表任何政治利益和经济利益的联合国，以全球性视野来评价和考量世界各国品牌产品的质量品质、品格和品位，坚持国际化、非利益化原则，研发、编制了这套WIBEIS世界国际品牌评价体系。(WIBEISis standing in the international financial center, International branddistribution center and the center of the Chinese and western culture blend ofHong Kong, With a global vision to evaluate and consider the world brand thequality of the product quality, Adhere to the internationalization, The benefitprinciple, Research and development, the establishment of the WIBEIS worldinternational brand evaluation system.)
WIBEIS《维拜斯》世界国际品牌评价体系以品牌质量学为理论基础，以大数据技术应用为技术支撑，以国际金融中心、国际品牌集散中心和中西方文化交融中心的香港为依托，以联合国总部为平台和窗口，以全球性视野评价和考量世界各国国际品牌产品质量和品质，成为跨越地缘政治和利益集团，服务于全球最广大商品使用群体的全面、科学、客观、合理的评价体系。该体系坚持双四原则，即“公开、公平、公正、公认”的“四公”工作原则和“品质、品格、品位、品牌”的“四品”质量原则，通过九个维度、三百多个要素（其中也海涵了全球两千多个国际标准和上万个行业企业标准等），全面系统地反映国际品牌的质量品质水平和综合价值。(WIBEIS "d," the world'sinternational brand evaluation system based on brand quality for theory study, Basedon the market of spot trading of goods, In big data technology for technicalsupport, with the international financial center, collecting and distributingcentre of international brands and the center of the Chinese and westernculture blend of Hong Kong as the backing, Evaluation with a global perspectiveand concern the world international brand product quality and quality, Become aglobal across geopolitical and interest groups and service the most generalmerchandise group using comprehensive, scientific, objective and reasonableevaluation system. The system adhere to the principle of double four, namely"openness, fairness, justice, recognized as" the principle of"four male" and "quality, character and taste, brand" ofthe "four" quality principles, through the nine dimensions, more thanthree hundred elements comprehensively systematically reflects theinternational brand of quality level and the comprehensive value.)
WIBEIS《维拜斯》世界国际品牌评价体系将成为市场需求的风向标、品质认定的度量器、品牌价值的刻度尺、企业话语的发声台，它将以品质为纽带，将企业、技术、经济紧紧地联系在一起，推动全球经济的共同发展，促进发展中国家国际品牌的建设。(WIBEIS "d," international brandevaluation system of the world will become the vane of the market demand, thequality of DuLiangQi scale, enterprise and brand value of the voice of Taiwan,it will take the quality as the link, the enterprise tightly together,technology, economy, promote the common development of the global economy,promote the construction of international brands in the developing world.)
