"Holiday" period, the tourist attractions full of scenes in the domestic major home appliance stores can also see that the reason is that the supermarkets are also in this golden season, and actively play all kinds of promotional practices to attract consumers to buy. But with the progress of the times, for today's consumers, the low price is no longer to attract their purchase of an important factor in the product, and replaced by the product is actually purchased supporting services. And high-quality supporting services to bring not only the increase in sales, but also affect the home appliance brand in the hearts of consumers to establish the image of the location.

"Send" "installed" two sides, the service needs to be improved

"Home delivery, free installation", consumers buy large appliances, such words will always appear in the appliance store and sales staff in the mouth, so intimate words sounds like a humane service, but for the Most stores, this language is actually only confuse consumers to buy one of the means, and this has become the main reason for consumer complaints about the product. Because many consumers after the purchase of home appliances, the staff of the mall is only responsible for the product to the consumer's home, without the installation, home appliances installation requires consumers to inform their own brand of home appliance manufacturers, but also through a series Of the relevant issues asked, the appliance manufacturers will send staff to the consumer home for its installation.

Such a complex process of the program, not only did not give customers a real "send" and "installed" integrated services, causing consumers unnecessary unnecessary problems, delayed the time, but also to consumers to buy merchandise and The manufacturer's favorability greatly reduced, seriously affected the consumer again in the future to buy the odds.

Haier "Seven Star Service" to create a new concept of service

Xiao Li is a programmer, just married soon, because the usual small couple to work more busy, so just bought a new house have not had time to return home appliances are no time to carefully selected, he also read a lot of online Of the home appliances to buy information, but do not know online rely on not fly, so has not made up his mind to buy. Later, after listening to friends, Xiao Li came to the Haier store, bought a complete set of home appliances, did not expect is that the Haier store not only sent a professional staff personally delivery home, but also according to the pattern of small home furnishings design , Catgut embedding and drilling, 1 day time put all the home appliances are installed Lee, one-stop minimalist process so that new home a new look.

"Haier store the next day to send someone to send home appliances to my home, not only to help install, but also help me free to test formaldehyde, electricity, etc. This is really too convenient, and save me a lot of time! Is the people feel very reliable, very intimate ah! "Xiao Li Haier's service to keep tut praise.

This is actually Haier launched the "Seven Star Service" in the speed of stars, as well as product stars, Star of Quality, Star Design, Health Star, Star Star and Star Services. Really do the delivery installation "integration" of the service, to provide customers with a convenient and quick shopping experience.

New ideas, leading the industry to serve the new direction

At the same time, Haier also on the Internet to achieve the consumer in the Haier mall to carry out their own home appliances design, or submit home appliances design needs, Haier set - a professional set of service personnel to send the solution for consumers, Form also makes the traditional home appliance channel service model has been strengthened.

At the beginning of this year, China Standardization Association released the first home appliance industry, "household and similar electrical appliances seven Star service standards", its release marks the Chinese home appliance industry service standards to upgrade again, and this standard standard to create a blueprint is Haier Group Seven Star Service. We are not difficult to see that Haier's seven-star service concept in the promotion of customer service efforts not only by the consumer recognition, but also indirectly led the appliance industry to a new service concept direction, and Haier will continue to rely on quality Of the service, to defend the domestic appliance industry leader position.