Guests: Zhuhai Gree Electric Co., Ltd. Dong Mingzhu
Theme: success and value orientation
Moderator: Zhang Shen
Interview Location: Beijing
Interview Summary: In business, women and men entrepreneurs can do equality or who is better? In China, the reality is that more and more outstanding women entrepreneurs emerge, and personality is clear, and male entrepreneurs on the same stage , To become an era of a landscape. Dong Mingzhu is the most representative of a Chinese women entrepreneurs in the "one sister", she is one of the most outstanding and most controversial female entrepreneurs.
Success is the spirit of life
Tencent Finance: In recent years there have been many entrepreneurs in China list, in the female business you are almost champion, is always the first, where do you think the factors of success? Where is the lack of place?
Dong Mingzhu: I think the main is the spirit of destiny! Sometimes when you choose, the most important thing is that you put the value of life in the pursuit of where? Is the struggle for the money or for others to bring happiness, Such a value orientation. So when we eat with some friends, tell you what you are, you are Gree, talk about other things you are not interested. I think really have such a spirit in the inside, in order to infect a group of people, we are willing to pay for the brand in order to do this brand the best.
Tencent Finance: the original from the identity of a civil servant, how to think?
Dong Mingzhu: Actually, I am not a civil servant, I am just in an administrative institution, but I think it is not related to the nature of the unit. A person to do a thing must be done, I am not to make money in the sea, but into Zhuhai, Zhuhai, the environment is so good. For individuals, people say that you have any goals, I can say is no goal. This place is a place where I settled, is such a simple feeling, so I went to Gree.
Tencent Finance: now you think it is perfect? Or there are some lack of place, you have done enough now.
Dong Mingzhu: lack of always there, because we can not do the people around the world to buy our products, the pursuit is endless. Did not say that I was the best, only better, not the best. In fact, at any time to do a thing when the time to look back, always feel that there are deficiencies.
Principleual issues can not be compromised
Tencent Finance: I see a book about you - "chess no regrets." I personally feel you have a gentle side, but also a powerful side, which is reflected in the cause of both sides, I feel you are very tough, in life is a gentle mother.
Dong Mingzhu: I think this thing is the principle of non-principle of the problem, but can not be simply divided into life does not live. Especially the principle of the problem, you can not compromise, so others feel you are very tough, but not the principle of the problem, I think you can give up.
Tencent Finance: What do you think is the issue of principle?
Dong Mingzhu: For example, the interests of enterprises is the principle of the problem, we mentioned the system is the principle of the problem is that no one can damage, I think it is the principle of the problem. So the people who are with me say that it is a little better away from me, too close to easy to find the problem, I found them on the situation, regardless of time, very straightforward to put forward, so they may feel that I am very strong. I will tell them a simple truth, when a person does not say you, in fact, he is the most do not care for you, because I think when a person to see your deficiencies, when you put forward, let You can know their own shortcomings, can be changed to, I think it is really care for him, love him.
So many people do not understand, some people that person is very good, to find him can help, there is no principle. When you are involved in personal interests, you think he is very good, very good, but when you are satisfied with the interests of a person, you hurt the big benefits, so when you choose big and small, I Think it should maintain a large interest, rather than a small interest, which is people say, I am very strong, it may be such a factor it
Women entrepreneurs entrepreneurial environment getting better and better
Tencent Finance: Now women entrepreneurs emerged from generation to generation, I know you do a lot of things in the women entrepreneurs club, women entrepreneurs and men compared to her has a certain advantage and disadvantage. What do you think of the common characteristics of your generation of women entrepreneurs? What should they pay attention to when a new generation of female entrepreneurs come out?
Dong Mingzhu: I think this environment is getting better and better, especially in the past, discrimination against women has not existed, the key is to see women willing to go into the ranks of the pay to go inside. In fact, we are behind the success of the pay, did not pay is not successful, so opportunistic, shortcuts can not be sustainable success, in a certain period of time, may be successful. But he is not permanent. To be sustainable, you must stick to your beliefs.
Tencent financial: sometimes adhere to their own beliefs or their own ideals is very difficult, especially when a person long encountered difficulties, many people are easy to retreat. When you encounter difficulties, when you want to retreat without retreat when you use what way to let yourself insist?
Dong Mingzhu: of course, to find ways to let others understand you, get someone else's understanding, for example, you in the company which deal with some problems, others do not understand, you want to let others understand you. We simply fight such a spirit, simply is not enough, you will certainly have a lot of ways, I think the management model is very important. And I think more difficulties encountered, one is the difficulties they must overcome, one is the need for more people to face the difficulties. So to see what kind of problem you are, anyway, I think women do not think that they are a female character to do things.
Tencent Finance: Do you have sex at the time of business?
Dong Mingzhu: Of course, if you want someone to sympathize with the success of your sex, I think it is worthless.
The higher the job, the smaller the power
Tencent Finance: refers to the management model, Gree sales this year has reached 830 billion, Gree style of respect what?
Dong Mingzhu: I think we may be the biggest feature is innovation. And our innovation is not at a certain level, not individual innovation, but full innovation, but everyone feels that they have the ability to innovate, can reflect their own value, life is ultimately not the result of the pursuit, but This process, the process is very important.
Tencent Finance: Do you think the process is happy?
Dong Mingzhu: Of course, every day my sales performance is growing, this process is very happy. And finally have such a good process, the result will be very good. We for a result, no means to do, this process is not happy, and finally did not necessarily have the results.
Tencent Finance: Gree development is growing, has been to an international enterprise forward. I personally compare some gossip, and now such an international enterprise, if there are more than ten thousand dollars more than the list of Dong Mingzhu personally approved it, is this way? This will cause a small business problem?
Dong Mingzhu: Of course, in the small business which, two or three hundred people certainly have their own sign, tens of thousands of people certainly can not sign their own, which is the management of large enterprises in the system construction, process procedures on how to control. So now the higher my job, the smaller the power, almost no right
Tencent Finance: In recent years, Gree has been up, I remember the year before you interview, you said sales reached 400 billion, this year has reached 800 million, and doubled, in addition to just said innovation, What other know-how? Geli to 830 billion, in China's home appliance competition so intense, so low profits to the situation today
Dong Mingzhu: no know-how, or down to earth to do every thing, and then one is the cultivation of young people is very important.
Tencent Finance: Now entrepreneurs, I think this year a lot of people are waiting to see, see Europe, the United States the second bottom of the feasible, I know Dong Mingzhu generally do not comment on the peer. But your peers are now laid off, will you have a layoff plan this year?
Dong Mingzhu: I said I never lay off.
Tencent Finance: If you face the economic pressure on how to do business?
Dong Mingzhu: think of other ways, can not lay off, layoffs is not the best way. Because the staff for you to pay for so many years, you now casually cut him off, I think from the human nature, the conscience is justified, from the social responsibility, you put him into the community, the community irresponsible.
Tencent Finance: Do you think there is a sense of responsibility is it?
Dong Mingzhu: Yes.
Tencent Finance: Do you have your own worship of women?
Dong Mingzhu: no one can have worship, I have never been a specific worship of people, because the three lines, there must be my teacher, do not put him fixed to a character inside to go.
Look at the problem to be positive for the sun
Tencent Finance: Last year I saw the issue of Guangzhou lawsuit, this is the need for courage. What was the courage at that time to make this announcement to the public, because the government and the government is a great need for courage, courage
Dong Mingzhu: I think it is not a simple lawsuit, I think that individual behavior can not represent the government, which must be differentiated, so some people themselves are civil servants he thinks he represents the government, on behalf of the government is representative Government image, if your behavior is not good, you can not call it on behalf of the government, after the concept of confusion, civil servants undermine the image of the government, we can not because of his damage to the government image, we think he is the government image, we Think that I absolutely obey. This is a simple truth, I Jinggangshan after reading, I feel the deepest, so many young soldiers, for the liberation of China, to pay their lives, they did not enjoy, but to bring their future to enjoy. Also explain the truth, we want to clean up an environment to do something to do their own things. So Wang Yang was very supportive of the time, with the legal way to solve this problem.
So you must see the sun's problem, can not put all the things that are bad things, I am always an optimistic attitude. You have to believe that the government - or progress, and are willing to work for this social development efforts.
Tencent Finance: is to see more sunshine side?
Dong Mingzhu: Yes.
For their own is good
Tencent Finance: Now we have been watching Gree go straight shop, unlike other household electrical appliance enterprises to enter the supermarkets, Gree will always stick to it? We see the country the United States, Suning now began to engage in electricity, and you this traditional model , Worry about not worry about the challenge? At the same time you have no electricity business plan?
Dong Mingzhu: I think it is good for their own, it is difficult to say which kind of right and wrong, not suitable for their own, so you only continue to adapt, adjust.
Tencent Finance: Now you have a business plan?
Dong Mingzhu: We can do their own website Gree, for example, consumers can order through our website what a product, we will immediately give him in place.
Tencent Finance: Now online sales scale, the way the enterprise website may also not reach?
Dong Mingzhu: I think any one thing can not replace all things, he can only say to a diversified era, there are different ways, can not say a thing up, that thing will die, the industry is impossible The only thing that suits is the best.
Tencent Finance: Do you have to stick to your own way?
Dong Mingzhu: do not insist on their own way, I just talked about, for their own right, you insist, it is difficult to adhere to a thing.
Tencent Finance: just now you are not to do things for money, is to do their own a concept. So what is the value of your wealth?
Dong Mingzhu: What is the goal for what, how much of your vision, how much of your goals, how much the mind to do much of the thing. Not to say that is not for the money, if only for personal wealth, which may appear many companies are well-known brands, now gone, maybe this is the reason. I think a business success, the success of a brand, because you can benefit a gang, for the social changes you are doing a meaningful thing, so do not care how much your personal meaning, the key is whether the community respect you , I think that is more important than personal wealth, but in turn, when you can be respected by others, I believe that your wealth will naturally have.
Tencent Finance: Do you care about society to give you an unfair evaluation? Will it care?
Dong Mingzhu: I think the evaluation does not evaluate, when you are in a part of the people, his vested interests are lost, he will certainly complain to you. But you have to believe in yourself, you are not living for a person, is to live for more people, you can understand, I think we allow others to accuse you that you are not such a space. You do not have to say that everyone says you, because each person is different, different views, of course, there will be different evaluation, I feel a clear conscience, you can.
