World brand conference, the Shaanxi Pavilion will be the elements of food and Sanqin regional characteristics of the combination of the layout of the atmosphere gentle, quite Han and Tang characteristics.
Miss Liu is bought Shaanxi Liangpi, the special rush to buy, "taste very good, the last time to buy a family are like, this time to buy a little.
Micro - letter marketing online and offline integration
"We have always attached great importance to provide such enterprises with exhibitors, through the enterprise Baotuan exhibitors in the form of improving the business of e-commerce operations, enhance brand influence." World Brand Conference online channel official said. Enterprises through the product enterprises in the world of goods exhibition, and consumers face to face interaction and interaction; through the line of taste, try to eat, enhance consumer awareness of the product, effectively enhance the brand effect, online and offline interactive marketing.
Then online line to get through, for the brand, what role?
First, the formation of members of fish ponds, with a large number of member data, to facilitate data mining, improve the accuracy of analysis
1, through a large number of member data analysis, the establishment of data model, do a good job of brand data analysis, market forecasting; focus on customer psychological grasp and consumer behavior analysis more accurate and more practical reference value;
2, the market development, there is a certain basis to determine the feasibility of the project, and can be directly on the customer market research, satisfaction research, saving the cost of market research;
3, through data mining and processing, easier to find high-value customers or a certain type of customer attributes, analysis of its consumption characteristics in marketing, marketing and other aspects of a more attractive program. For example, to seize the bow family, when the "sun" has become a popular, leveraging their own in their own circle to give their own brand and service features (need to brand themselves to play some strange things) to share and spread.
Second, the unity of the brand image of the business, to promote the marketing strategy to adjust
1, through a unified brand image transmission, marketing strategy, service experience and standards, to reduce the brand communication, brand experience, brand association and brand image may produce noise;
2, to promote advertising and other marketing methods for the effectiveness of reorganization, such as the original marketing costs exist in the advertising media, after membership analysis, part of the impact of the smaller promotion costs adjusted for customer service and benefits, bring more Direct sales and distribution;
3, so that new products testing, market testing and other work progress more convenient, directly with the test pool, directly listen to the customer's choice and voice, reduce the risk of new production.
4, the market coverage of the assessment more accurate