According to Reuters, WalMart, the world's largest retailer, intends to work with the cloudfront e-commerce solution provider, Channel Advisor, to greatly enrich its online sales.

Wal-Mart is one of the largest online retailers, but its category of online sales of goods is too limited compared to Amazon, one of its leading rivals in the global (especially the US market). At present, Wal-Mart's online merchandise has 9 million SKUs (a typical Wal-Mart supermarket SKU is 150,000), last year in June this figure is 7 million. Although it has been greatly improved, but compared with the Amazon 200 million single product, still very wide gap. According to the official website, Cheonghuo was founded in 2001 to help retailers in the Amazon, Google, eBay, AliExpress, Facebook and other global up to hundreds of online sales channels for the integration of goods sales, management and optimization. The retailer's new software solution for retailers allows retailers to cover multiple online channels through a single inventory of product data. China has 2800 customers worldwide, with $ 6.8 billion in merchandise last year sold through its platform. Wal-Mart and Che-hung sales cooperation, it is fancy behind the huge retailers and suppliers of the network, more convenient for the Wal-Mart site to provide more goods to sell. Interestingly, Amazon is also a smooth sales partner. However, the reason why Amazon and Wal-Mart in a single product to open such a big gap, largely because this online retail giant sells a lot of goods is not widely demand, such as out of print books. But even so, as the third largest online retailer with sales of nearly $ 14 billion last year, Wal-Mart is well aware that it needs to provide consumers with more options. The company announced last year that the rich online product was its top priority. In addition to Amazon's online retail giant, Wal-Mart's electricity business is also facing a threat from the traditional retail peers, such as the United States Targate Department Store (Target) of the electricity business in recent years, all the way to rapid growth, Wal-Mart's growth rate Straight down. But Wal-Mart's business still has some bright spot - the current monthly pageview is 85 million, a year ago, there is no small increase in the 60 million, it is trying to move the water to pay the wallet "Walmart Pay" is also expected to increase Wal-Mart site users sticky. At the same time, Wal-Mart is also busy building a distribution network, so that stores can help improve the delivery rate of network orders, and thousands of stores to become consumers online orders can be online after the mention of the network. Wal-Mart online market leader Seth Beal said that the current Wal-Mart site third-party sellers less than 500, the first in the year to expand to thousands. However, Beal did not give a clear timetable, nor did it give Wal-Mart plans to expand the number of specific plans to SKU.