Although Apple's global market value of the first position was once Google (Alphabet) strong challenge, but in terms of brand value, Apple seems to have always been undoubtedly the world's first, and the lead is big enough, so, Want to shake the status of Apple is not easy.

    Today, the famous British brand rating agency Brand Finance released "the world's most valuable brand (top 500) list in 2016", in the list, Apple to 145.918 billion US dollars topped the list last year, Apple also ranked first. While Google is the second to 94.184 billion US dollars, behind Apple more, but Google's position has risen more than last year.