First, the establishment of a strong marketing team

First of all, the team staff must have a strong professional knowledge, good quality, strong business skills, strong social skills, with a high sense of responsibility, and users can communicate very well, the characteristics of their own products, The need for their own marketing object to be more in-depth understanding. As a few years ago the coal market is the seller's market, in the buyers and sellers in a strong position. Our sales staff sales of coal when the sales skills that is not the most important, did not cause enough attention, and now the coal market today, to improve sales skills and sales ideas is the salesman's weapons. According to my company's coal type, improve marketing efficiency, for the needs of customers to marketing, to the needs of the sales object to conduct a comprehensive understanding of the cost of sales of products to be aware of the cost, and as a basis, Production conditions, production capacity of enterprises to adapt to the target market, for specific user services, often with the user contact, the user emotional marketing, to deepen the exchange of feelings between users to understand the changes in user needs, to develop users trust the enterprise , Enterprises will be able to grasp the initiative in the market, on-demand production, the greatest degree of business and market to achieve a combination of organic.

Second, the price to develop

The supply and demand of the product determines the price, we now the price is mainly priced at the market price, we have to according to our own product characteristics and the cost of the target customer pricing, it is important to understand the cost of customer products, to customers There is profit margins. But also to understand the cost of our competitors, profits to be aware of ourselves, we have to reduce their own business costs and transaction costs (Yun miscellaneous fees) to resist the upstream product prices, so that enterprises in the fierce competition in the market Cost advantage, through the quality of service so that users feel the product a lot of added value. Improve the market's reputation, so that users feel the future appreciation of the expected, and then develop their own products at a reasonable price, so that enterprises in the fierce competition in the price advantage, so that corporate profits to maximize.

Third, the brand awareness

The use of our company is a large state-owned enterprises, the characteristics of listed companies should establish a brand awareness, establish brand strategy to promote the advantages of enterprises to play in the market economy conditions, the increasingly fierce competition in enterprises, coal enterprises to occupy the market should build their own corporate brand, Promote the advantages of enterprises to give full play to a good brand is the image, sales profits, establish a good corporate image, increase cooperation between users and promote the exchange of information with users, has an important role in promoting. You can use the brand to reduce costs, improve sales efficiency, strengthen the control of the sales channels, with a good brand, will be in the minds of users left a deep impression, it is easy to open the market sales.

Fourth, quality, service

Quality is the magic of business survival, high-quality products to win the market, the quality of the brand is to ensure that improve quality management. There is no strict quality management, today's brand products will be reduced to the general product, or even disappear from the market, we must ensure that unqualified coal is not warehousing, do not sell, banned in the coal sales mixed with water, mixed with gangue, mixed Debris and shoddy phenomenon, to ensure that the coal quality level, consistent with the quality, the number of consistent, to maintain the quality of the product reputation, only high-quality products in the market to win users, improve product quality is the enterprise market Of the share, profits and other indicators have a positive impact, such as our coal mine supporting coal preparation plant to improve the quality of coal have played a very important role in the current coal market weakness, played a great role, or even The phenomenon of buying. From this we see, as long as there is a good product, not afraid of no market. Enterprises should vigorously transform and upgrade the existing equipment, so that products ahead of the market, in order to get the user's favor.

We should also be based on the user's request, the user's equipment, to provide users with rigorous, feasible technical analysis, according to the user's indicators for coal blending, improve with the user is a deep link between good communication, The users want to, in time to provide the enterprise and their products related to the information to reduce the blindness of user purchases for users to reduce procurement costs, sales should promptly answer the user's questions, introduce the custody and use of knowledge, to solve the user The actual difficulties, to help ship the ship, after the timely visit to the user, understand the use and satisfaction, such as the problem should be identified and resolved in time to establish a good partnership.

Fifth, the implementation of market share strategy

To keep existing users to maintain long-term good and stable relations of cooperation, especially large and medium-sized users, to maintain long-term stability of quality and price, signed long-term contracts. To communicate with existing users on a regular basis, but also to use all channels continue to vigorously develop reputable, large-scale stability of the new users. Open up new marketing channels, including direct marketing, distribution, agency, distribution, joint venture, barter trade, network, etc., to establish a diversified marketing network, to adopt flexible marketing tools, such as the proportion of dividends, sales commission, etc. The But also plans to launch in the disadvantaged areas and markets. Establish and optimize the market structure and user structure conducive to the healthy and sustainable development of enterprises, so that the coal resources to the large scale, good efficiency, the development potential of the user tilt. To form a relationship to a warm attitude, good quality of service, satisfactory service results, improve the quality of coal enterprises and service levels, and establish a good corporate image.

Six, coal sales strategy

Marketing staff should adhere to the market information as the guide, increase the coal market marketing information collection and collation, we marketing staff to be able to accurately analyze the various factors affecting the price of coal, closely tracking the market dynamics, accurate prediction of changes in the coal market, reasonable Market positioning, timely adjustment of marketing strategies and marketing tools, the use of its own marketing network, timely collection of user needs information, grasp the market first-hand information, according to customer needs, timely adjustment of marketing strategy, to obtain the initiative. Hire outside the information staff to understand the industry policy and special information, the formation of a wide range of information networks. According to their own advantages, to develop the appropriate marketing strategy to determine the target market, select the main direction of the coal, coal, the different requirements, do a good job of coal screening, washing and coal roughing, finishing, and deep processing , To expand the production of coke, increase the amount of coal washing, increase by-product development, the development of coal-bed methane, research and development of clean technology to enhance the reputation of enterprises to reduce the sale of coal, the acquisition of anthracite mine for the follow-up development of enterprises to provide protection.

7, to strengthen the management of credit and payment

Marketing staff should have to guard against marketing risks, adhere to the "safety first" awareness, combined with customer relationship management and customer evaluation system, strict customer qualification review, to determine customer credit rating, rating credit policy, clear settlement, credit, Payment period, do a good job of marketing risk in advance to prevent and improve the management system of accounts receivable, strengthen the tracking of accounts receivable, the risk assessment of accounts receivable on a regular basis, the customer's financial reliability evaluation, dynamic tracking customer back Section of the situation and repayment plan. To ensure timely payment of the purchase. For unfamiliar customers must pay the first payment after delivery, and resolutely control the risk.

In short, in the modern market economy environment, the coal market in order to healthy development, we must make great efforts to do a good job in the coal market marketing, establish a sound marketing system, through the establishment of a sound marketing management system to create a good marketing environment. Enhance the ability of enterprises to resist risks, improve the comprehensive strength of coal enterprises. In the actual work, we as a marketing staff, we must continue to improve their business quality, to adapt to changing market competition situation, continue to change the concept of the use of modern marketing ideas and strategies, efforts to carry out marketing activities to overcome difficulties, Help enterprises out of the trough, to achieve good economic returns. Marketing is a formidable, but also a challenging job.