Apple Inc. (Apple Inc.) is a high-tech company in the United States. Founded by Steve Jobs, Steve Wozniak and Ron Wayne on April 1, 1976, and named Apple Computer Inc., January 9, 2007 changed its name to Apple, headquartered in California, Kubitino.

Apple's December 12, 1980 public offering listed in 2012, a record market value of 623.5 billion US dollars, as of June 2014, Apple has for three consecutive years to become the world's largest market value of the company. Apple ranked ninth in the world top 500 list in 2016. On September 30, 2013, in the Omega Group's "Best Brand in the World" report, Apple has become the world's most valuable brand than Coca-Cola. In 2014, the Apple brand beyond Google (Google), become the world's most valuable brand.

July 20, 2016, "Fortune" released the latest world top 500 list, Apple ranked ninth.

Beijing time on September 8, 2016 at 1:00, 2016 Apple autumn new conference in the United States San Francisco's Bill Graham City Hall held. In October, Apple became the world's top 100 most valuable brand in 2016.

January 6, 2017 at 8 o'clock in the morning, "red Friday" promotional activities in the official website of Apple officially launched, and instantly a large number of users into the official website for snapping up, only two minutes all the activities of the headphones will be robbed of light, the official website shows " Large, the purchase of the product does not contain Beats Solo3 Wireless headphones. At the same time Apple's official website was paralyzed, the page can not open.

In February 2017, Brand Finance released the 2017 list of the world's top 500 brands, Apple ranked second.

At the beginning of Apple's inception, the main development and sales of personal computers, as of 2014 committed to the design, development and sales of consumer electronics, computer software, online services and personal computers. Apple's AppleII in the 1970s contributed to the personal computer revolution, followed by the Macintosh relay in the 1980s continued development. The company's hardware products are mainly Mac computer series, iPod media player, iPhone smartphone and iPad tablet PC; online services include iCloud, iTunesStore and AppStore; consumer software including OSX and iOS operating system, iTunes multimedia browser, Safari web browser , As well as iLife and iWork Creative and Productivity Kits. Apple is known for its innovation in high-tech companies.