Amazon (Amazon, NASDAQ: AMZN), the largest Internet e-commerce company in the United States, located in Seattle, Washington. Is one of the first companies to start e-commerce on the Internet, Amazon was founded in 1995, the beginning of only the network of book sales business, now expanded to a wide range of other products, has become the world's largest commodity retail online retail And the world's second largest Internet company, in the company name, also includes AlexaInternet, a9, lab126, and the Internet movie database (Internet Movie Database, IMDB) and other subsidiaries.
Amazon and other vendors offer millions of unique new, refurbished and second-hand goods such as books, movies, music and games, digital downloads, electronics and computers, home gardening supplies, toys, baby supplies, food and clothing Footwear and jewelery, health and personal care products, sports and outdoor products, toys, automotive and industrial products.
August 2004 Amazon's wholly-owned acquisition of Joyo makes Amazon's world-leading online retail expertise combined with Joyo's deep experience in the Chinese market to further enhance the customer experience and promote the growth of China's e-commerce. October 2016, Amazon ranked 2016 the world's top 100 most valuable brand eighth. In February 2017, Brand Finance released the 2017 list of the world's top 500 brands, Amazon ranked third.
Amazon was founded on July 16, 1995 by Jeff Bezos ([3] Jeff Bezos) and was called Cadabra. Nature is the basic online bookstore. However, the visionary Bezos sees the potential and characteristics of the network when the large bookstore provides 20 million books, the online bookstore can provide more choices than the 200,000 books to the readers.
Bezos made Cadabra on earth
The Amazon River, the most diverse creature, was renamed and reopened in July 1995. The company was originally registered in Washington State in 1994 and was registered in Delaware in 1996 and was listed on May 15, 1997. The code is AMZN, an 18 US dollars (as of October 12, 2012 closing, the stock price of 242.36 US dollars).
Amazon's original plan was originally in 4 to 5 years after the start of profit, the 2000 network bubble caused the Amazon company to grow steadily into a unique style of speech, in the 1990s a considerable number of Internet companies to grow rapidly, when the Amazon company's Shareholders continue to complain that Bezuo Si's business strategy is too conservative and slow, and the Internet bubble, those fast-growing Internet companies have ended business, only Amazon has profit, the second quarter of 2002, Amazon's net profit about $ 5 million. 2004 grew to more than 300 million dollars.
DVD, books, software, home appliances, kitchen items, tools, lawn and garden projects, toys, clothing, sporting goods, delicious food, jewelry, watches, health and personal care items, beauty products, musical instruments and so on everything.
In January 2004, Amazon launched a special presidential candidate to encourage customers to donate $ 5 to $ 200 for their ideal American presidential candidate as a campaign. In 1999, Bezos became the annual figure of the magazine for his business strategy.
July 8, 2009, the Amazon official website has been blocked. The government did not give any reason for the blockade. Now you can log in, Amazon's website IMDb can now log on.
March 15, 2010, has 23 categories, more than 1.2 million kinds of goods online mall excellence Amazon released the "online shopping integrity statement white paper", mainly on consumer online shopping generally concerned about the "genuine" and "returned" For the pre-sale and after-sale integrity guarantee to make a specific explanation. Excellence Amazon believes that online shopping integrity is divided into "pre-sales integrity" and "good faith". Pre-sales integrity refers to the consumer trust for the network mall brand and whether each item is "genuine."
In this regard, Amazon has launched a "low price every day, genuine guarantee" commitment. Excellence Amazon president Wang Hanhua explained: "As the global commodity varieties of the largest online retailer Amazon in China 's site, excellent Amazon in the software digital, home appliances 3C, toys and other goods are authentic guarantee.
Amazon China has developed rapidly, each year to maintain a high growth, the number of users has increased significantly. Already has 28 categories, nearly 6 million kinds of products.
September 6, 2012, Amazon at the press conference released the new Kindle Fire Tablet PC, and with a screen backlight Kindle Paperwhite e-reader.
March 18, 2013, Amazon has produced a series of large budget TV series, these episodes can only be viewed through the Internet, because the company is with Netflix launched a "war", competing to use people in the smart phone, flat Computer and Internet TV watching television programs to expand their presence in streaming media services in this area.
Due to Amazon's Amazon cloud service in 2013 to the outstanding performance, the famous IT development magazine SD Times will be selected as 2013 SD Times 100, located in the "API, library and framework" classification ranking second, "cloud" classification ranking First, "great influence" category ranked first!
May 5, 2014, Twitter together with the Amazon, open users from the micro-blog service directly to the tweets to increase the way e-commerce to maintain membership stickiness.
August 13, 2014, Amazon launched its own credit card reader AmazonLocal Register, and further to the offline market expansion.
January 20, 2015, Amazon's film studio will start making movies. The films will first be screened at the cinema and will be seen at the Amazon Prime video stream service.
March 6, 2015 afternoon, Amazon China (Z.cn) announced the start of the day cat trial operation "amazon official flagship store", plans to officially launched in April 2015. The flagship store will be the main push by the consumer welcomed the Amazon China's very "imported straight" goods, including footwear, food, drinks, kitchen utensils, toys and other categories.
June 18, 2016, "2016 BrandZ the world's most valuable brand hundred list" announced that Amazon ranked No. 7.
October 2016, Amazon ranked 2016 the world's top 100 most valuable brand eighth.
Acquisition
In April 1998, Amazon acquired IMDb (Internet Movie Database);
In August 1998, Amazon acquired Junglee (data mining company) for $ 186 million;
In August 1998, Amazon acquired Planetall (social networking company) for $ 93 million;
In June 1999, Amazon acquired Alexa for $ 250 million;
In April 2003, Amazon acquired its online music store rival en: CD Now;
In August 2004, Amazon bought China's Joyo for $ 75 million (Excellence was an online bookstore)
In July 2005, Amazon acquired CustomFlix (DVD maker);
In February 2006, Amazon acquired Shopbop (female fashion shopping site);
In May 2007, Amazon acquired Dpreview (digital camera evaluation website);
In March 2008, Amazon acquired Audible website for $ 300 million;
July 2009, Amazon to 1.2 billion acquisition of Zappos (online shoe store);
June 2010, Amazon to 110 million acquisition of Woot (buy site);
In October 2010, Amazon said it would buy BuyVIP.com from the European online shopping service website to expand its market share in the region. The financial terms of the deal were not disclosed. Greg Greeley, vice president of retail for electronics at Amazon, said BuyVIP.com is an excellent addition to Amazon's European business, providing another unique way for Amazon to find and discover unique and engaging products.
In November 2010, Amazon acquired Quidsi for $ 550 million;
In July 2011, Amazon acquired The Book Depository (online bookstore);
In 2011, Amazon also bought Lovefilm, Pushbutton;
In March 2012, Amazon acquired the automated robotics company Kiva Systems.
In March 2013, Amazon surpassed other local online retailers in Europe and became Europe's most popular and most visited online retailer.
April 11, 2014, Amazon acquired digital comics company comiXology.
May 16, 2014, Amazon announced 20 million US dollars investment shares in Shanghai delicious seventy-seven, to open the Chinese market, fresh strategic deployment.
August 26, 2014, Amazon announced the $ 970 million cash acquisition video game streaming service Twitch.
November 4, 2016, Amazon China announced the Amazon overseas purchase and Amazon UK site to achieve a formal docking, over a million from the Amazon UK site overseas goods landing Amazon overseas store
