There are three key points in the requirements of the Food and Agriculture Organization of the United Nations (FAO) and the Codex Alimentarius Commission on Product Traceability: "Traceability will help protect consumers against foodborne hazards, deceptive marketing and trade facilitation." Thus, in the global principles of traceability system, the whole traceability + anti-counterfeiting + brand marketing is the basic paradigm, which not only guide our traceability system and international standards, but also can help trace the product to achieve the whole network marketing.

Article 42 of the newly revised Food Safety Law of the People's Republic of China on October 1, 2015 expressly stipulates that food production operators shall establish a food safety traceability system to ensure that the food is traceable;

Article 50 stipulates that the food production enterprise shall establish a record inspection system for the purchase of goods, truthfully record the name, specifications, quantity, date of production or production lot number, shelf life, date of purchase and supplier name of food raw materials, food additives, food related products, Address, contact and so on;

Article 51 provides that: food production enterprises should establish a food factory inspection record system;

Article 53 stipulates that the food business enterprise shall establish a system for checking the record of food purchase;

Article 57 stipulates that canteens of centralized dining units such as schools, nursery institutions, pension institutions and construction sites shall strictly abide by the laws, regulations and food safety standards. When ordering meals from the catering units, they shall obtain from the food production and operation license Of the enterprise order, and in accordance with the requirements of the order of food inspection.

The state in the use of rigorous standards, strict supervision, severe punishment, serious accountability, to speed up the establishment of a sound scientific and sound food safety management system at the same time, in December 2015, the State Council has issued "on accelerating the promotion of important product traceability system Construction opinion ".

It is necessary to adopt information technology, such as food, medicine, edible agricultural products, agricultural production materials, rare earth, special equipment, dangerous goods and other enterprises to adopt raw materials procurement, processing technology, quality inspection, warehousing, logistics, Sales and other full information on the digital management, the source can be traced back, to be trackable, the responsibility to pursue, the product can be recovered upstream and downstream interconnection of information systems.

Product quality traceability of the marketing system can achieve product information sharing, enhance the company's product quality and safety awareness, effectively prevent the dealer FALSIFYING and other disruptions to the behavior of the market order to help regulators to implement all-weather monitoring to enhance public awareness of the product Degree and recognition, so that consumers can buy rest assured.