Haier Group started in 1984, is the world's largest brand of large appliances, has been from the traditional manufacturing of household electrical appliances business transformation for the whole society hatchery platform. In the Internet era, Haier is committed to becoming an Internet company, to subvert the traditional enterprise self-contained system of closed system, into the network interconnection nodes, interoperability of various resources to create a win-win new platform to achieve a total of stakeholders Win value.

    In August 2016, Qingdao Haier Co., Ltd. in the "2016 China Enterprise 500" ranked 84th.