Since 1854, Louis Vuitton, handed down from generation to generation, has become a symbol of the art of fashion travel with its outstanding quality, outstanding creativity and exquisite craftsmanship. Products include handbags, travel goods, small leather goods, accessories, shoes, ready-to-wear, watches, fine jewelry and personalized services.
On June 6, 2017, "BrandZ Top 100 Most Valuable Global Brands 2017" was announced, and Louis Vuitton ranked 29th.
In 1835, the legend of Louis Vuitton began with a walking journey across thousands of rivers and mountains.In 1835, the 14-year-old Mr. Louis Vuitton bid farewell to his hometown in Switzerland and walked 250 kilometers to Paris to explore the world.He went from being an apprentice to a luggage craftsman to becoming a chief assistant and eventually a luggage expert trusted by Queen Eugenie.In 1854 Mr Louis Vuitton set up his own firm, opening its first shop on Rue Neuve Des Capucines 4 (now Rue Des Capucines) in Paris. The site was a stone's throw from the Place Vendome and, later, the opera house.
In 1859, after the popularity of a new flat-top poplar trunk from Louis Vuitton, the market in Paris was in short supply.In 1859, Mr. Louis Vuitton decided to move the production line to Asnieres, a suburb that had not yet been discIn 1875, fashion guru Charles-Frederic Worth asked Mr. Louis Vuitton to customize a suitcase to properly store fashion items while traveling.overed by the Impressionists.Through sketches and discussions again and again, this double-sided wardrobe-style suitcase was finally born, and at the same time, the brand's personalized suitcase customization service was launched.
In 1888, the second generation of the brand, Mr. George Vuitton launched a new pattern of plaid, and printed the words L.Vuitton, marque déposée alternately, making it difficult for others to imitate.The famous Damier pattern canvas was born.In 1896, Mr. George Vuitton, the second generation of the brand, created the Monogram pattern.Its original purpose was to curb plagiarism, while also taking inspiration from floral patterns and aristocratic logos, and cleverly incorporating the initials L and V of the father's name to express the memory of his father.In 1901, the Steamer handbag could be folded up in a suitcase, and hung in the corner of the cabin as a laundry bag during a sea journey.Today it has become a classic masterpiece that cannot be ignored by Louis Vuitton.In 1914, Louis Vuitton moved its store at No. 4, Rue Neuve Des Capucines, to the Champs-Elysees in Paris, and this store is still Louis Vuitton's largest flagship store in the world today.
1930, the last century 20 and 30's, soft body travel bag formally on the hall of elegance, Keepall handbag birth is not only the pioneer of modern travel bag, but also a symbol of modern relaxed weekend holiday fashion, later became the world many elegant travelers beloved.In 1930, as one of Louis Vuitton's most famous classic handbags, the Speedy has almost become one of the symbols of Louis Vuitton, and it is also the most interpreted handbag style.Many masters of art use Speedy handbags for their artistic creations, which also makes this classic design always come to life and become a favorite of fashion girls!In 1934, the prototype of the Alma handbag came from the Squire handbag created in 1934 by Mr. Gaston Weedon, the third-generation descendant of the brand.The word Alma comes from Place de L’Alma, which is located in the center of Paris at the junction of the Avenue de Montaigne and the Seine.True to its name, the Alma handbag is simple and elegant, with a unique style.