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Comment évaluer si un produit est une marque ?
发布时间2022-03-30 18:45:14

How to evaluate whether a product is a brand?

world brand organization secretarygeneral Henry MacDonald

A product, brand goods? What classesof brand? Not the various countries' government red tape, not the leaders,celebrities or endorsed, more is not the victory and certification forconferences, media, business association or advertising reports can become abrand. Fame, you know that is not necessarily the brand, many good quality notfamous precisely is the best brand!

For a product to become a truly world-recognized brand, it must go through four major links (four stages) and eight steps:

The first stage: brand production and research (good products must be produced and manufactured);

The second stage: brand evaluation and screening (must be scientifically evaluated and measured by scientific institutions recognized by the World Brand Organization, using scientific data and scientific facts to speak);

The third stage: Brand certification and confirmation (must be recognized by international organizations with scientific certification qualifications. It is not just quality certification of various countries, such as CE certification, CCC certification, FCC certification, etc., these countriescertifications are only international brands in the world Part of the certification, which accounts for roughly 7.8% of the weight, must be certified by the World International Brand Development Committee; the release must also be recognized by the World Brand Organization and qualified for the worlds international brand certification authority. Official releases in its series of conferences, not advertising releases);

The fourth stage: brand communication and operation (communication and operation with scientific brand certification basis are true communication, otherwise, brand communication without scientific evaluation basis is irresponsible communication and belongs to brand communication fake news).

The enterprise is the main body of brand production and operation;The wibeis scientific system evaluation of the United Nations World International Brand Evaluation Center is a scientific institution for brand evaluation and screening;The World International Brand Development Committee is the official organization for global international brand certification and confirmation;United Nations Television, "World International Brands" magazine, and mainstream media from various countries authorized by the World Brand Organization to publish are the main ways of brand communication.But on what basis?——The scientific evaluation result of wibeis + the authoritative release of the World International Brand Conference will be the key and important basis for whether each country, companys product, or product is a brand.Rather than just advertise or show sales!

A product must have eight conditions to become a globally recognized international brand:

First, product quality; a good product should be all-round;

Second, in the historical practice of international trade, there is no negative or bad record; or the negative record has been given positive qualitative proof by the scientific evaluation of the United Nations World International Brand Evaluation Center;

Third, it can well meet the production and living needs of consumers, and solve some of the functional problems and requirements of human society;

Fourth, have passed the quality certification of relevant countries or international organizations, such as ISO series certification, CE certification, CCC certification, FCC certification, FAD certification, etc.;

Fifth, provide a complete product quality inspection and inspection report (this is not a test report purchased with money, but a real self-inspection quality inspection report or a third-party quality inspection report and special instructions);

Sixth, the enterprise legal person's signature to assume legal liability quality guarantee;  

Seventh, through the United Nations World International Brand Evaluation Center wibeis scientific basic data collection; and provide the preliminary selection and preliminary evaluation through the working committees of the World Product Council or the professional committees of the United Nations World Product Council in various countries;

Eighth, through the scientific evaluation of the United Nations World International Brand Evaluation Center wibeis, it has obtained the world international brand certification, obtained the global international trade world brand certification unified certification code, the world international brand global unified certification QR code, and entered the international trade world international brand product catalog , Directory, published and announced to the world by the World Brand Organization on its official website, and published at the World International Brand Conference and its series of conferences.




 
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