The national criteria are the political, cultural, historical, social and legal context of each country, According to the actual production and social practice needs of the country to formulate and implement in line with the production, manufacturing, inspection and acceptance of the products of the country, the region and the industry. The scope of use can only be domestic production in the country, region, industry, or products imported from other countries;The external manifestation is through various certifications,For example, UL certification in the United States, FCC certification, CCC certification or 3C certification in China, SONCAP certification in Nigeria, BSMI certification in Taiwan, VDE certification in Germany, SAA certification in Australia, JET/JQA certification in Japan, IRAM certification in Argentina , Kenya’s PVoC certification, Saudi Arabia’s SASO certification, etc.,Almost every country and every industry has multiple certifications of this kind!
International standards are regional legal norms formulated and implemented for the purpose of adapting to and complying with the production, trade, consumption and transactions of commodities between countries above a country;For example, the European Union's CE certification, RoHS certification, IECEE-CB certification, Oeko-Tex certification, EMC certification, etc.
World international standards are global legal norms formulated and implemented to adapt to and conform to the production, trade, consumption and transactions of countries all over the world.For example, RoHS certification, HACCP certification, GMP certification, ISO family certification of International Organization for Standardization, Wibeis system certification of World Brand Organization and so on.
It can be seen that each country, each industry, and each region has different certifications of this type, but the scope of application can only be within the country or region, and it is logically impossible to cross-regional long-arm certification and control.Only the global world national standard certification is the universal certification that can prove its true international qualifications all over the world. Quality management is naturally an ISO family system, and quality brands are naturally a wibeis family system.We must not use chicken feathers as an arrow and mistake the standards of various countries as international standards for measuring other countries. Even the world standards cannot measure other countries by their own standards. Individual countries bully the small with the big and the weak with the strong,Use your own national standards to measure and consider whether the products of other countries are brands and whether they are qualified,In fact, it is a manifestation of bullying in international trade.Only when global international standards are used to measure this country and other countries at the same time can it be fair and reasonable.The World Brand Organization hopes that more national standards from various countries will participate in the improvement and revision of the world’s international brand standards and become one of the components of the world’s international brand certification standards.I also hope that brand experts, standard experts and scientific experts from all walks of life from all over the world will provide useful brand building opinions and suggestions for the world.
World Brand Organization (United Nations World National Brand Development Committee) Deputy Secretary-General yangwen.W.
Secretary-General of the Asian Working Committee of the World International Brand Conference