UN.WIBDC

WIBEIS

World International Brand Evaluation Standard

Wibeis World International Brand Evaluation Center

World International Brand Development Committee

World International Brand Conference Committee

October 24, 2018

United Nations World International Brand Evaluation Center

Wibeis Scientific Evaluation System

(1) The theoretical basis of the Wibeis scientific evaluation index system

Brand is the unity of product quality, character and taste. Its essence is the quality of the product, its core is quality, its essence is character, and its determination is taste.A brand is a scientific standard and rule for distinguishing and measuring good products from ordinary products, and the appearance of a brand is the name, fame, trademark and logo of the product.The subject of the brand is the producer and provider of the commodity, and the object of the brand is the user and consumer of the commodity,It is a combination of connotation and extension of the trinity of quality, character and taste that endow commodity quality.

The brand has its essential connotation, but also has rich extension and appearance. The brand name, fame, logo, trademark and logo are all extensions of the brand.The United Nations World Product Quality Commission believes that the brand confirmed by the essence of the brand is the real brand, and the brand confirmed by the brand extension is the concept brand, the extension brand, the flickering brand and even the fake brand!

The brand is scientific. WIBEIS world international brand evaluation system is based on the introduction to brand science and brand essentialism, supported by the application of big data technology, brand mathematical model and brand scientific algorithm, and based on the basic WIBEIS data and scientific data collection of brand goods in global international trade.

Wibeis is not simply to the economic value of goods to evaluate, but into the quality of the brand itself, character, grade level of scientific quantitative measurement and evaluation! It can reflect the quality level and comprehensive value of international brands comprehensively and systematically. It is the only international brand evaluation index system in the world that takes product quality as the core.

Wibeis from research and development to promotion and application, the world's delegations to the United Nations and the global brand building and promotion community attention and attention. As the international standard of global brand evaluation in international trade practice, it will provide global brand evaluation and brand trade services for consumers, manufacturers, producers, suppliers and traders all over the world!

Wibeis world brand evaluation standard is based on nine dimensions of quality, taste   and character in the broad sense of commodity quality, more than 300 elements (including the quality standards of more than 100 countries around the world and more than 2,000 international industry standards). Through Wibeis brand scientific model, Wibeis brand mathematical method and Wibeis brand scientific algorithm, strict and accurate quantitative calculation and scientific analysis, comprehensive scientific and systematic evaluation and measurement of international brand quality level and comprehensive value of each country. And the brand is quantitatively divided into world brand, international brand, intercontinental brand, national brand, industry brand and other different levels of brands. To achieve the internationalization, standardization, standardization and quantification of brand evaluation and certification, promote the healthy construction and orderly development of global brands.

The scientific concept of brand is the basic knowledge of brand science and the premise of brand scientific research. Therefore, to understand and study brand, we must start from the scientific concept of brand.

First, brand discipline is divided into three categories, namely brand market category, brand practice category and brand science category. Three categories, their responsibilities, functions are not the same, that is, mutual contact, and mutual distinction, can not replace each other or confusion! Among them, brand evaluation, brand certification, brand confirmation, brand release all belong to brand science, do not belong to the brand market or brand practice.

Second, brands are divided into essence brands and extension brands. The brands determined by the essence of the brand are safe, reliable, secure, fair and recognized, while those determined by the extension of the brand are mostly fake brands, unreliable, unreliable and untrue. The essence of brand includes brand quality, character and taste.

Third, brand science, brand scientific evaluation, brand scientific certification are inseparable from brand science introduction. Brand science is not a simple brand concept, but from the essence of the essence of the brand elements of the interaction, mutual contact to explore its law and essence. Rather than ordinary mention and subjective judgment, not qualitative, fuzzy, subjective judgment, but quantitative, accurate, objective scientific calculation.

(2) Nine dimensions of Wibeis scientific evaluation system

(3) The scientific model of the Wibeis scientific evaluation system (core technology 1, confidentiality) has been implanted into the Wibeis scientific evaluation software (with the highest level of encryption);

(4) The mathematical methods of Wibeis scientific evaluation system (core technology 2, confidentiality) have been implanted into Wibeis scientific evaluation software (with the highest level of encryption);

(5) The scientific algorithm of the Wibeis scientific evaluation system (core technology 3, confidentiality) has been implanted into the Wibeis scientific evaluation software (with the highest level of encryption);

(6) The calculation method of the Wibeis scientific evaluation system (core technology 4, confidentiality) has been implanted into the Wibeis scientific evaluation software (with the highest level of encryption);

(7) Application of Wibeis scientific evaluation system

Wibeis scientific evaluation system, screenshot of software layout

1. Wibeis system as an international standard

Wibeis international brand evaluation index system, as the international standard of international brand evaluation and certification;

The chairman of the UN NGO Executive Committee personally signed a document confirming Wibeis as the international standard for global brand evaluation and certification.

Wibeis scientific system is a comprehensive and systematic application of mathematical and physical methods to carry out scientific quantitative assessment and evaluation from nine dimensions of more than 300 elements in three aspects of commodity quality: quality, character and grade.

The whole system has been computer programming and scientific algorithm application, after six upgrades, has been recognized by many countries in the United Nations delegations, and as an international brand evaluation standard began to promote and apply.

In view of the history of other systems of science in the application of gradually distorted lessons. The United Nations World International Brand Evaluation Center and the World International Brand Conference set up basic data collection centers for Wibeis scientific evaluation in various countries, mainly responsible for the collection of basic data for Wibeis scientific evaluation in various countries. Only preliminary preliminary examination and basic data induction work, detailed scientific evaluation process are carried out. Implement and complete scientific evaluation calculation in Wibeis Scientific Evaluation Center.

The Associated Press of the United States made a report entitled "draft charter adopted by the World International Brand Development Committee";

AFP published a report entitled "WIBEIS is the World's International Brand Evaluation Standard and Rule".

Reuters, the world's most authoritative British media, published a report entitled "Wibeis World top 500 International Quality Brands released".

Canadian international media, National Post made a special report entitled "World International Brand Conference successfully held at THE United Nations Headquarters" -- WIBEIS is a scientific evaluation system for world international brands;

Russian state media, Russian corporate news agency B2BLOGGER made a positive report entitled "release of the world international brand United Nations development program and declaration and world brand Day";

2. Basic procedures and steps of WIBEIS scientific evaluation

Products and commodities of all countries participating in international trade unconditionally accept the scientific evaluation and measurement of Wibeis evaluation system. It is best for the evaluated enterprises to actively cooperate with scientific evaluation and measurement, and the commodities that are not willing to accept evaluation or are afraid of being evaluated by science should be regarded as one of the objects of questioning.

(1) The NATIONAL Working Committee of THE WORLD Quality Commission carries out preliminary survey on the evaluated enterprises;

(2) Inform the evaluated enterprises to fill in the corresponding forms and prepare various basic materials;

(3) Wibeis basic data collection experts, conduct a comprehensive investigation and count (Wibeis basic data collection) on the main brand commodities of the evaluated enterprises;

(4) Wibeis basic data collection experts will conduct repeated research and revision on the basic data of the brand commodities collected, and get the basic data of Wibeis that are more consistent with the actual situation;

(5) The national Working Committee will upload the Wibeis basic data to the Wibeis Science Center, the World International Brand Evaluation Center of the United Nations;

(6) Wibeis Basic Data Acquisition Center for Scientific Evaluation to review and evaluate these basic data;

(7) Wibeis Scientific Evaluation Technology Center will input the brand related data collected from Wibeis basic data into Wibeis evaluation software. The computer will conduct physical modeling and mathematical analysis through the industry to carry out scientific evaluation calculation and calculate the Wibeis brand scientific evaluation score of the product;

(8) Under the supervision of the Wibeis Scientific Evaluation Supervision Committee, the Wibeis Scientific Evaluation Evaluation Expert Committee of the world brand organization shall review and review the results of Wibeis scientific evaluation and determine the final results of Wibeis evaluation.

(9) Send the results of Wibeis scientific evaluation to the World Brand Organization and the World International Brand Congress Committee for process review to determine the brand grade and classification;

(10) by the world International Brand Conference committee announced on its official website, open to solicit opinions and suggestions from countries all over the world;

(11) under the premise of no objection, in accordance with the world's international brand certification procedures and conditions, for brand enterprises to make the corresponding certificates and papers;

(12) In the world international brand conference and its series of conferences, issued certificates for brand enterprises;

(13) After-sales service and supervision.

3. Basic conditions and requirements for Wibeis evaluation

(1) The enterprise shall be registered and established for more than three years when applying for recognition;

(2) By means of independent research and development, transfer, gift, merger and acquisition, the enterprise obtains the ownership of the intellectual property rights that play a core supporting role in technology of its main products (services);

(3) The technologies that play a core supporting role to the main products (services) of the enterprise fall within the scope stipulated in the Key High-tech Fields supported by the State;

(4) The proportion of scientific and technological personnel engaged in R&D and related technological innovation activities in the total number of employees of the enterprise shall not be less than 10%;

(5) The quality of the products and commodities of the enterprise in the last three years of operation (the actual operation period less than three years shall be calculated as the actual operation period, the same below) shall meet the following requirements:

a. The qualified rate of the products in the latest year shall not be less than 90%; Excellent rate not less than 30%;

b. The qualified rate of products in the last two years shall be no less than 92%; Excellent and good rate not less than 40%;

c. The qualified rate of products in recent three years shall not be less than 93%; The rate of excellent and good is not less than 50%.

d. The total r&d expenses incurred by the enterprise in its own country shall account for no less than 50% of the total r&d expenses;

(6) Increase the qualified rate and excellent rate of product quality by no less than 6% in the past year; (7) The company's products have no counterfeiting and no adverse reaction records in the past three years; Corporate executives have no bad credit records;

(8) No major quality, safety, health accidents or serious environmental violations occurred within one year prior to the application for identification.

4. Wibeis evaluation requires basic information provided by the enterprise

(1) Submit the color scanning copy of the business license corresponding to the account information; (2) To submit the certified official letter with official seal color scan;

(3) Enterprise website;

(4) Scanned copy of trademark registration certificate, scanned copy of software copyright certificate, scanned copy of other brand authorization documents;

Enterprise Brand application

(5) Enterprise application. Enterprises conduct self-evaluation against the measures. Those who think they meet the accreditation conditions should register in the "World International Brand Conference Accreditation Management Network" and apply to the accreditation agency. The following materials shall be submitted when applying:

A. Application form for world international brand recognition;

B. Relevant registration to prove the legal establishment of the enterprise;

C. Materials related to product property rights. Product scientific research project approval certificate, product manufacturing certificate, product production or owner and other relevant materials;

D. Key technologies and technical indicators of brand products (services), production approval documents, obtained certifications and relevant qualification certificates, product quality inspection, test reports and other relevant materials;

E. Information description materials for employees and scientific and technical personnel;

F. Enterprise product quality testing report and evaluation report issued by a third-party organization with brand evaluation qualification;

(6) Main Attachments:

Attachment 1:

1. Information of the evaluated enterprise

2. Materials and certificates required by the enterprise (attached)

3. Overview of enterprise culture evaluation

Attachment 2:

The content of the investigation and investigation of the working committees of the World International Brand Conference will be carried out in the following 12 aspects.

Survey + 14 non-cooperative surveys.

Special note:   All domestic and foreign products that are publicly consumed by consumers in various countries,   and commodities that enter international trade practices must unconditionally accept the public inspection of non-political and non-economic quality brands by the wibeis scientific evaluation system of the United Nations World International Brand Evaluation Center And evaluation, regardless of country and region,   regardless of nationality and party.   Wibeis does not participate in any activities related to political organization, product core technology and business secrets (for matters involving the company's core technology and business secrets, the enterprise shall inform in advance, and the wibeis basic data collection experts must resolutely avoid it).

5. Benefits of Wibeis evaluation to enterprises

(1). Id card of international brand; Is the enterprise products, commodities, become the world recognized and recognized certificate and ID card;

(2). Pass for international trade: enterprise products get "World international brand recognition certificate", which is the pass for products and commodities to enter the great cycle of international trade; It is also a reliable legal proof that enterprises get government support and investment promotion, investment, financing guarantee and bank loan;

(3). The highest certificate of honor of the enterprise: it is the certificate of honor to measure the quality, reliability, safety and excellence of the enterprise's products; It is also an indispensable "honor certificate" to measure the performance ability, bidding reputation, comprehensive strength and competitiveness of enterprises.

(4). Guide certificate of global consumer shopping:

(5). Legal proof of international brand: Through Wibeis scientific evaluation, enterprise products become international brand, and carry out publicity and promotion of scientific basis.