China Haier was founded in 1984, after 30 years of entrepreneurial innovation, from an insolvent, the brink of collapse of the collective small factory development into the world's first brand of home appliances. Haier uphold the enterprising Haier culture, do not rigidly adhere to the existing home appliance industry products and services in the form of constant innovation in the work, and actively expand new areas of business, open up modern life solutions, new ideas, Products, new services, leading the new trend of modern lifestyles, innovative and unique way to fully optimize the quality of life and the environment.

    In August 2015, Haier Group won the "China Manufacturing Enterprise Association" sponsored by the "2015 China's top 500 manufacturing enterprises" list, ranked 24th.

    January 15, 2016 Haier Group and the United States signed a memorandum of understanding on cooperation with General Electric, the two sides will cooperate in the global scope, while Qingdao Haier Co., Ltd. will integrate General Electric's home appliance business, General Electric will get $ 5.4 billion in cash from Haier The price.