World International Brand Awards shortlist (in no particular order)

1. Apple

Apple Inc. is a high-tech company in the United States. It was renamed from Apple Computer, Inc. in 2007. Its core business is electronic technology products. It is headquartered in Cupertino, California.Founded by Steve Jobs, Steve Wozniak and Ron Wayn on April 1, 1976, Apple is known for its innovation in high-tech companies, with well-known products such as the Apple II, Macintosh computers, Macbook laptop, iPod music player, iTunes store, iMac all-in-one, iPhone and iPad tablet, etc. It is known for innovation among high-tech businesses.

2. Samsung

Samsung Group is the largest multinational conglomerate in South Korea and one of the top 500 listed companies in the world. Samsung Group includes many international subsidiaries. Its subsidiaries include: Samsung Electronics, Samsung C&T, Samsung Airlines, Samsung Life Insurance, etc. , finance, machinery, chemistry and many other fields.Samsung Group was established in 1938 by Lee Byung-cheol.The Samsung Group is a family business, and the Lee family is hereditary. All Samsung industries under it are family industries and are managed by other members of the family. The group leader has been passed down to the third generation of the Lee family. Li Jianxi is the current chairman of the group, and his son Lee Jae-yong is the vice chairman of Samsung Electronics.

3. Moutai

Moutai is uniquely produced in Maotai Town, Renhuai City, Zunyi City, Guizhou Province, China. It is a specialty liquor of the Han nationality and one of the three major distilled spirits along with Scotch whisky and French cognac.From 1915 to now, Kweichow Moutai has won 15 international gold awards and five consecutive times the title of China's National Famous Wine. Together with Zunyi Dong Wine, it is regarded as the only two national famous wine in Guizhou Province. It is the originator of Daqu Maotai-flavor liquor, known as the "National wine", and one of the most high-end liquor in China.

4, IBM

International Business Machines Corporation (IBM) or International Business Machines Corporation (IBM). Headquartered in Armonk, New York, Thomas Watson was founded in 1911 in the United States, is the world's largest information technology and business solutions company, with more than 300,000 employees worldwide and operations in more than 160 countries and regions.

The company, which was founded primarily as a business typewriter and then converted to a word processor and then to computers and related services, was fined $10 million in 2011 for bribery in China and South Korea. On September 19, 2013, IBM acquired Daeja Image Systems, a UK business software vendor, with the intention of merging it into the Software Group and enterprise Content Management (ECM) business. On January 9, 2014, IBM announced a $1 billion division to oversee Watson, the company's latest computer system.

On December 17, 2014, Beijing time, the European Commission said it had approved the sale of Lufthansa's IT infrastructure division to the US International Business Machines Corporation (IBM).

5. BMW

BMW is one of the three major German luxury brands. BMW's car series has several series such as 1, 2, 3, 4, 5, 6, 7, i, X, Z, I, etc. A revamped M-Series (BMW's official high-performance tuning division).

BMW was founded in 1916 and is headquartered in Munich, Germany.

BMW's blue and white is the color of the state flag of Bavaria, where BMW is headquartered.   Over the past 100 years, BMW has developed from an aircraft engine manufacturer to an enterprise group dominated by premium cars and producing world-famous aircraft engines, off-road vehicles and motorcycles, ranking among the top automotive companies in the world.   BMW is also translated as "Bayer".

6. Infiniti

Infiniti first went on sale in the United States on November 8 of that year, with models including the high-performance luxury sedan Infiniti Q45 and the Infiniti M30, a luxury coupe full of handling fun. With Lexus, BMW, Mercedes Benz in the North American market, and quickly grow into an important luxury car brand in North America.Since its birth, Infiniti has been known for its unique avant-garde design, excellent control performance and top customer service.Now Infiniti has a full series of models such as coupe, sedan, SUV and SUV, and 2006 M series high-performance sports car to join infiniti product family, so that its product line is more rich.

7. Amazon

Amazon (AMZN); NASDAQ: AMZN) is one of the largest web-based e-commerce companies in the United States, located in Seattle, Washington.Amazon is one of the earliest companies operating e-commerce on the Internet. Founded in 1995, It only engaged in online book sales at the beginning, and now it has expanded to a wide range of other products. It has become the online retailer with the largest variety of commodities in the world and the second largest Internet enterprise in the world. It also includes subsidiaries such as AlexaInternet, a9, lab126, and Internet Movie Database (IMDB).Amazon and other vendors to provide millions of unique new, refurbished and used goods, such as books, film and television, music and games, digital downloads, electronics and computers, home gardening supplies, toys, baby supplies, food, clothes, shoes and jewelry, health and personal care products, sports and outdoor supplies, toys, automotive and industrial products, etc.

8, Microsoft

Microsoft Corporation (NASDAQ: MSFT, HKE4338) is a multinational computer technology company based in the United States.It is mainly engaged in r&d, manufacturing, licensing and providing a wide range of computer software services.Headquartered in Redmond, Washington, THE company is best known for its Microsoft Windows operating system and Microsoft Office software. It is now the world's largest provider of computer software.

9. Coca-Cola

Coca-Cola (English: Coca-Cola; Coke (short for Coke in Chinese) was born in 1886 in Atlanta, Georgia, United States. Since then, it has blended with social development and inspired innovation. These moments, unfolding in succession, have become the centennial story of a global brand.

At present, 1.7 billion people drink Coca-Cola products every day, and 19,400 drinks are sold every second, making it the largest beverage manufacturer in the world. Its main competitor is Pepsi

10. Rolls-Royce

Rolls-Royce is one of the world's top luxury car manufacturers. It was founded in 1906 in The United Kingdom by Frederick Henry Royce and Charles Stewart Rolls.Rolls-Royce cars are the outstanding representatives of top class cars and are known for their luxury all over the world. In addition to making cars, Rolls-Royce also makes aircraft engines. It is one of the world's best engines, including those used in Boeing's famous passenger jets. In 2003 Rolls-Royce was taken over by BMW.

11.procter & gamble

Procter & Gamble (P&G for short) is an American consumer goods manufacturer and one of the largest consumer goods companies in the world. Headquartered in Cincinnati, Ohio, USA, the company employs nearly 140,000 people worldwide.In 2008, P&G was the sixth largest company in the world by market capitalization and the 14th largest by profit. It is also the tenth most admired company in the Fortune 500.

12.cisco

Cisco is the world's leading network solutions provider. Cisco takes its name from San Francisco, home to the world-famous Golden Gate Bridge.It can be said that cisco has become one of the successful practitioners of network application based on its own technology and deep understanding of network economic model.At the same time, Cisco is committed to building an unimpeded "bridge" between networks for countless enterprises, and using its keen insight, rich industry experience and advanced technology to help enterprises transform network applications into strategic assets, fully tap the energy of the network, and gain competitive advantages.

13. Oracle

Oracle Corporation (NASDAQ: ORCL, Oracle) is a global database software company. The company is headquartered in Redwood Shores California, and its founder, Lawrence J. Ellison, is its chief executive officer.

On November 6, 2016, Oracle shareholders agreed to acquire Netsuite for $9.3 billion, or about $109 per share.

14. Boeing

The Boeing Company is a leader in the global aerospace industry and one of the world's largest manufacturers of civil and military aircraft.In addition, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launchers, and advanced information and communications systems.As a major service provider to NASA, Boeing operates the Space shuttle and the International Space Station.Boeing also provides numerous military and civilian airline support services to customers in more than 90 countries. Boeing is one of the largest U.S. exporters in terms of sales.

Boeing recently released its latest market outlook, predicting that China's domestic air travel market will become the largest in the world, and that the number of commercial aircraft in China will nearly triple by 2034.

15, dupont

Dupont is a global, research-based company that provides scientific solutions that improve the quality of life in food and nutrition, health care, apparel, home and construction, electronics and transportation.Founded in 1802, DuPont operates in 70 countries and employs more than 79,000 people.

In 2015, Dow Chemical and DuPont announced a merger that would create the world's second largest chemical company after BASF.

In December 2015, Dow and DuPont announced that they would merge, with each company taking a 50 percent stake and eight directors.