In the current domestic market, did not build their own "brand", the enterprise's business is very weak, that is basically no competitive advantage, but not all entrepreneurs are dreaming of high value-added profits; Low value-added is the largest number of enterprises in China because of the low added value, the lack of enterprise product development, management upgrades, and marketing investment; no strong brand competitiveness, corporate market competitiveness of the market to competitors, its market The price is difficult to improve the natural, which brought lower valueadded, so that enterprises into a low level of competition in the cycle, companies enter a more vicious cycle. Therefore, the enterprise, the brand's competitiveness determines the level of profit between enterprises and enterprises between the large and small, but also determines the success and failure of products and products, but also determines the strong and weak between enterprises and enterprises.

   Creating a strong brand is a farreaching thing for an enterprise. It is the foundation of the enterprise's core competitive advantage. It is also the key to the rapid rise and strongness of the competition in the contemporary international market economy. Huge Chinese market has become the main battlefield for domestic and foreign enterprises to compete for the main battlefield, regardless of strength, regardless of size, regardless of qualifications, destined to survive in the same competitive environment, eager to develop. To win in the competition, we must focus on - to create a core competitive advantage of the "strong brand."

   The ultimate goal of creating a strong brand is to keep better sales and profits. As the re-use of intangible assets is no cost, as long as the scientific attitude and superb wisdom to plan the brand extension strategy, you can through the rational brand extension and expansion of the brand resources to take full advantage of this intangible assets, to achieve leapfrog development The

   Now the market competition has actually developed into the "brand of war" stage - that is, "the core of the brand competitive", no brand competition is weak competition, no brand support goods are fragile goods, no brand foundation The market can be said that it is not "occupied market". Therefore, many business and investors are aware of the "brand" is the most precious business resources.