With the development of China's economy into the new normal, on the one hand, our mode of development from the scale of the type of quality and efficiency to change the market competition is more and more reflected in the brand competition, but overall, China's brand strength is still not strong, and The status of our world's second largest economy is very disproportionate, China's brand in the international influence, market share, economic contribution rate, etc., there are still serious short board. On the other hand, with the improvement of people's living standard, the vast number of consumers demand high-quality goods, effective supply difficult to meet the high-end demand problem has become increasingly prominent in recent years, Chinese tourists abroad to buy foreign brands of goods is the contradiction Of the concentrated expression. To this end, the central government has also put forward the "supply side reform" to improve the supply system quality and efficiency of the strategic requirements. To implement the central strategic deployment, speed up the pace of China's economic restructuring and upgrading, especially the quality of enterprise brand building, the implementation of quality strategy recommendations are as follows.

First, it is recommended to strengthen the brand development of the top design, the implementation of brand development and quality strategy into the "three five" economic and social development of a major layout, the development of brand development special planning, from the top design to strengthen the overall development of brand planning, Mechanism, so that the brand development strategy to become the whole society of conscious action. In particular, we should promote the "brand all the way" strategy, we should cultivate the Chinese brand, expand the Chinese brand awareness as an important task to support and guide more Chinese brands to go out, the output capacity, expand the influence of Chinese brands.

The second is to create a good environment for brand development. In the process of promoting the structural reform of the supply side, we should take the quality innovation as the breakthrough point, actively promote the economic transformation and upgrading, and guide all aspects to promote the development of the foothold to really improve the quality and efficiency up. In the financial, taxation, finance, science and technology introduced brand development support policy, establish a strong policy guidance, encourage brand development and innovation drive deep integration. Improve the legal protection of brand development, in particular, through the revision of the "Trademark Law" and other laws to strengthen the protection of well-known national brands, crack down on trademark malicious cybersquatting, fake and other violations of intellectual property rights, strengthen the use of credit information and dishonesty , Build brand rights development mechanism. The development of brand training and upgrading plans, the implementation of "China boutique" cultivation project, to promote the construction of a number of national brands, international brands.

Third, the cultivation of innovative brand development means. The establishment of the government under the guidance of the market, social brand building service system, give full play to industry associations and other social organizations in brand research, consulting, publicity, rights and other aspects of the important role. (NQI) and other technologies to strengthen the quality of the brand development base, the use of China as the International Organization for Standardization (ISO) brand evaluation technical committee secretariat advantages, to carry out the national standard brand, brand value evaluation of international standards The development of China's own brand to enhance the international voice. The use of certification recognized the world language, to strengthen brand product certification, to win market trust, enhance mutual recognition and interoperability of international mutual trust level.

Fourth, the establishment of quality power to build a special fund to support enterprises to carry out to improve the quality of the main content of the content of innovation activities, and constantly enhance the high-end technology, products, services, the proportion of improving the total factor productivity and improve the quality and efficiency of the supply system. To carry out quality training for government and enterprise decision-makers, and to continuously improve the strategic capability of decision-makers to adapt to the transformation and upgrading, to carry out the leadership ability of quality innovation and to promote the implementation of products and service quality. To carry out technical skills training for skilled workers, cultivate a "artisan" spirit of the professional skills of personnel, and strengthen the quality of personnel base.

Five is to enhance the cultural connotation of Chinese brands. Vigorously advocate excellence, the pursuit of excellence in the management philosophy, and guide the industry under great efforts to do the products do fine fine, in the whole society to promote the quality of the value of winning. To further strengthen the positive publicity of Chinese brands, and guide domestic consumers to break the "foreign brands" consumption errors, brand superstition, and enhance public recognition of the brand and self-confidence. The use of a variety of diplomatic occasions and foreign exchange opportunities, and actively promote the promotion of China's brand, for the Chinese brand "going out" accumulated reputation, establish the image.