On the world international brand gl
The first phase of the evaluation o
Notice on Initiating Wibeis World I
Become the conditions of the branch
The main work of the branch office
Industry associations participate i
Annex I: World International Brand
Annex II: World International Brand
World Famous
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FORD MOTOR 2020-06-22
chloe 2017-06-28
Dior 2017-05-11
Tyson Foods 2017-05-10
India Tata Motors 2017-05-03
Auchan Group 2017-04-26
United Technologies 2017-04-20
Softbank Group 2017-03-22
Conference Papers
Think about the deve 2017-05-18
Analysis on the Cons 2017-05-02
On the International 2017-04-17
An Analysis of the D 2017-04-13
In the enterprise su 2017-04-03
Analysis of time tre 2017-03-28
A Study on the Trade 2017-03-16
Contrast and Researc 2017-03-01
An Analysis of the I 2017-02-16
Recommended Enterprises
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Jardine matheson gro 2017-06-28
Hon hai precision in 2017-05-25
Peugeot 2017-05-08
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Sinopec 2017-04-11
Anheuser-Busch InBev 2017-04-10
World Famous Automobile Brand
发布时间2017-05-17 10:48:15

Maserati, an Italian luxury car manufacturer, was founded in Bologna on December 1, 1914, and is headquartered in Modena, a symbol of the Trident. 1993 Fiat S.p.A. acquisition of Maserati, so that the brand can be retained.

Maserati was part of the Ferrari (a company with a majority stake in Fiat), which is now owned by Fiat Chrysler. Today's Maserati new coupe series is the embodiment of the Italian top coupe production technology, but also the Italian design aesthetics and the perfect combination of high-quality artisan design thinking.

Brand creation

"Maserati" The name comes from the Italian kingdom of the railway workers Rudolf Maserati, Carolina Rossi and their seven children. Rudolph is a person with innovative talent and ability: the dedication and love of speed in the Maserati brothers between the same strain. The dawn of the new century dawn, the youngest son Eto was born in 1894, so that the family is complete. And in 1881 the eldest son Carlo has opened his own career, and their seven children are involved in promoting the future of Maserati this world famous sports car brand building and development.

In the Maserati family, the eldest son Carlo took the lead in the field of mechanical design. At the age of 17, he designed his first single cylinder engine [3] and mounted on a bike, so won the rally of 1900. In Turin, he used his spare time to design a new single-cylinder engine, mounted on a wooden car chassis. In a sense, this can be regarded as the birth of the first Maserati, since then, it is the leader of the times. In 1907 he went to the Bianchi team, driving the team's car to participate in the prestigious Kaiserpreis Germany race, won the ninth place. In 1908 Carlo was the general manager of the "Milan Junior" car company. After setting up his own company he naturally will not give up the love of the car, but the company announced the goal is to design and production of excellent performance of the aircraft engine, and he has been in the aircraft research and development have patrons. However, in 1910, a lung disease took his life and the dream of the future.

In 1914, Alfieri Maserati and Bindo Maserati and Ernesto Maserati co-founded Officini Alfieri Maserati, the new company to car modification for the main business, but also committed to the love of Sauter Espini cars for road racing. The company was renamed Societa Anonima Officine Alfieri Maserati in 1925, and the company began to use the Trident as the company logo, which is based on the sea gods standing on the square in Maggiore, Bologna, with the efforts of the Maserati brothers. Neptune statue, designed by Mario Maserati.

Alfieri Maserati in 1926 to create the Tipo 26, this is the first pure Maserati car, is also the first car with a Trident logo. Tipo 26 debuted on April 25 of the same year and participated in the Targa Florio Endurance Race. The car is equipped with 1.5L inline eight-cylinder engine, the maximum speed can reach 160km / h. Alfieri Maserati took the Tipo26 to the Targa Florio and won the first prize of the same level racing. Then Tipo26 in other events made many victories. Since then Maserati began to consider the production of racing cars.

With the process of urbanization, the car is no longer just the pursuit of the speed of the game, and gradually become part of daily life, Maserati to meet the needs of the times, its research and development achievements in the development of road sports car, when the luxury and wild uninhibited Perfect combination of athletic nature, comfortable and passionate driving pleasure, generation of models condensed with its unique brand essence and meaning.

Event development

Alfieri Maserati made a serious accident at the Tipa 26B in the Messina Cup in 1927 after winning the third place in the Targa Florio contest. Even if the generals were lost, Maserati still won the Italian manufacturer's title. In 1929, Barken Bolzachini driving a 16-cylinder engine with a V4 sports car in Cremona for the first time to participate in the Italian Grand Prix contest on the outstanding performance to 246.069 km per hour to create a world C-class speed record (travel distance greater than 10 km). V4 to create a record to further enhance the company's image, to ensure the influx of funds, so that companies and activities can be expanded. In 1930, Bolzachini drove V4 in Tripoli for the first time to win the Grand Prix championship for Maserati.

In 1931, Alfieri Maserati's masterpiece 4CTR and front-wheel drive 8C2500 came out, and shortly after that he died on March 3, 1932. Thousands of people - including factory workers, famous pilots and ordinary people - came to Boloni, took part in his grand funeral and expressed his memory of the great man. Maserati brothers did not die due to the death of Alfred, Bindo left Isotta Fraschini and returned to Boloni, and Ernest and Ettore took over the start of the business of Alfine. Maserati's event is fierce and successful, 8-cylinder 3-liter engine also developed successfully.

In 1933, Tazio Nuvolari joined and made outstanding contributions to the technical, especially chassis improvements, so that the chassis was able to adapt to the characteristics of the new engine. Nuvolari won the Belgian Grand Prix, the Montenero Grand Prix and the Nice Grand Prix. At this point, Mercedes-Benz and the auto league in the game began a fierce competition, so that Maserati in these important events on the difficult. Nevertheless, the company in the domestic small events but often gains, which makes the Maserati brothers began to focus on this area. In 1936, the Maserati brothers in Gino Rovere met a sponsor to the company invested a lot of money, and appointed his own letter Nino Farina as chairman of the company. 6CM came out, Maserati in the field of small cars to gain a competitive advantage. Because of the poor management of Maserati, in 1937, the company sold part of the shares to Orsi family, the company headquarters moved to Modena. At the same time, despite the strong competition from Mercedes, Maserati has won a series of triumphs, especially on May 30, 1939 - this is indeed a day worthy of Maserati proud - a The driver drove the Maserati 8CTF to win the Indian Indianapolis 500-mile race and won the tournament again in the following year, 1940.

In September 1939, the outbreak of the Second World War, Maserati temporarily suspended the sports car manufacturing, turn to start the production of mechanical tools, spark plugs and other electronic equipment. Maserati's first race was the Targa Florio in 1926, when Maserati's first car, Tipo 26, won the game. In 1939 and 1940, Wilbur Shaw drove the 8CTF racing twice to win the crown of the Indianapolis 500 race (the car's nickname "Boole", taken from the sponsor's name), made Maserati the An Italian manufacturer who won the game that has so far been one of the world's most important events.

Other glorious moments in history include the 1956 Stirling Moss driving the 300S racing to win the Nürburgring 1000km race, in 1957 Juan Manuel Fangio won the Formula One World Championship championship, and Fangio Behra and Moss Schell drove the 450S and 300S races In the Sebring 12-hour Grand Prix swept the championship. In the 30-year history of participating in the race, Maserati scored a total of nearly 500 games and numerous trips, which was a brilliant record, and even after Maserati officially withdrew from racing in 1957 , There are still many private drivers driving Maserati racing or equipped with the Maserati engine racing to win the game victory.

After the war, in 1947 the Maserati factory resumed the production of the sports car, and launched by the Pininfarina designed A6 sports car. Alberto Ascari drove the A6G CS to the Modena circuit and made a wonderful match with Alfettas, Ferrari and Talbots over the next few years. After the Maserati has made several victories, but then the strong rise of Alfa Romeo and Ferrari made the company struggling in the 1950s.

In 1953, Joacho Kropp served as chief engineer and improved A6GCM. Fontaine, Gonzalez, Marimon, Bonetto and de Graffenried so that the team strength rose, and in the 1953 season for the company won several important victories, including Fang Giorgio won the Italian Grand Prix championship; in fact, Austrian Maserati passes through the last corner after more than Ascari and Farina's Ferrari. Maserati made several important victories in 1955 and 1956, and in 1957 Fangio returned to Maserati and won the world championship for the fifth time, which was the first world championship he was driving for 250F to win the Maserati.

Pay attention to civilian use

In 1957, Maserati officially withdrew from the car race, began to focus on the development of civilian models, but Maserati still concerned about the car race and the introduction of F1 engine. In 1959, Maserati launched the 3500 GT and 5000 GT, as the Maserati history of the most beautiful two-door sports car, 3500 GT by the people's crazy pursuit. Followed by Maserati launched the 5000 GT models, this model for the custom models, their customers are the then powerful. In 1962 Maserati launched the Sebring two-seater, the Quattroporte is the first generation of cash Quattroporte (president). At that time Quattroporte was hailed as the world's fastest luxury luxury four-door sedan.

In 1968, Citroen bought all the shares of the Orsi family, and Adolf Oss was still the honorary chairman of the company. After the acquisition of Citroen, Maserati began to produce Bora, Merak and Khamsin. Giugiaro designed Bora debut at the 1971 Geneva Motor Show and became the first mass production of mid-engine Maserati cars. Maserati also occasionally produce racing engines, the same year, equipped with Maserati engine Citroen SM won the Moroccan Rally champion. With the introduction of Merak and Khamsin, Maserati's production continued to grow rapidly.

The oil crisis of the fourth Middle East War in 1973 cast a shadow over the company's prospects, but the company continues to introduce the Quattroporte II prototype and Merak SS of the Bertone body. On May 23, Citroën announced that Maserati entered the liquidation (the French carmaker had signed an agreement with Peugeot and lost interest in Maserati). Industry associations, local councils, and provincial councils, successfully persuaded the government to intervene, and by GEPI (government agencies that fund jobs to companies with poor jobs) to take over the Maserati, the latter escaped the misfortune.

According to an agreement signed on August 8, 1975, Benelli and Alejandro De Tomaso acquired most of Maserati's shares, and Alejandro De Tomaso served as general manager. The Argentinean racing driver had represented Maserati for the game. Although the difficulties were still there, the company was gradually under the leadership of De Tomaso, and in 1976 launched two new cars: Kyalami and Giugiaro designed QuattroporteIII, after the two cars had debut at the Turin Motor Show. By the end of the year, the company's production has achieved substantial growth. In the 1980s, Maserati launched the new car Biturbo, the price is relatively low, but the performance is excellent: the car has more than 30 different styles, such as coupe, four-door sedan and spyde and other models. In addition, the fourth generation Quattroporte was born in the same period.

Maserati and Ferrari not only compete in the game, but also in the high-end coupe market competition. Ferrari's sports car products into the Formula One design elements, can be said that the ultimate high-performance sports car. Nature emphasizes the performance of sports cars. The first Maserati sedan with the Trident logo was in Targa Florio on April 25, 1926. One of the founders of the Alfi Maserati personally into the battle, completely by the Maserati brothers designed and manufactured by the Maserati Tipo 26 car with 1.5-liter inline eight-cylinder engine, the maximum speed of up to 100 miles / hour. Alfred's brother Mario designed the miniature design of the car into a trumpet-shaped base. The first appearance, Maserati to win the Targe Florio contest victory.

Later, as Type 26 was a success in some events, Maserati began to consider the production of racing cars. After more than ten years, Maserati has also launched the Tipo 26B, Maserati V4, Maserati 4CTR, Maserati 4CL and other classic models, with its perfect performance and quality to win the Italian Grand Prix (Ltalian GP), the Tripoli Grand Prix (Tripoli GP) and other events of victory.

In the 1990s, the Italian government called on domestic auto companies to develop new products, improve production automation, reduce costs and strengthen international market competitiveness, in order to re-enter the ranks of the world's auto power. And promote the automotive industry within the cross-company and even cross-country joint mode of operation, the purpose is to focus on industrial vehicle production capacity and resources, exchange production technology, learn from each other. Improve production levels, reduce costs and improve competitiveness. In this context, Fiat acquired Maserati in 1993, but the brand was retained. Four years later, July 1, 1997, Maserati and Ferrari (Ferrai SPA) merger, 3200GT is the merger after the first production of the first sports car, kneading the two sports car factory tradition and technology, by virtue of Its excellent performance with the ride Shu

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