Premier Wen Jiabao stressed that entrepreneurs who have "moral blood", as a food business, it should be a moral conscience of the enterprise. Recently, the Chengdu Quality Supervision Bureau formed an investigation team, in-depth understanding of the grassroots quality supervision departments of service supervision enterprises, which summed up the quality supervision departments to help the local Jin Gongchuan flavor industry Co., Ltd. to establish product quality is the enterprise "moral blood" concept , Some enhance the quality and safety of food products, and promote enterprises bigger and stronger the specific approach, there is a certain reference and reference value. The development and expansion of Jinzhai Chuanwei industry is the vivid practice and fresh example of the quality service department.
In accordance with the requirements of "work innovation, ideological innovation" and "innovation and development, serve the people's livelihood and give top-notch", the quality supervision department starts from the sound working mechanism, transforms the function mode, takes the initiative to serve the overall economic development, transforms the quality supervision into the active help The
Encourage enterprises to participate in standard-setting, and enhance the "blood" of the "blood" function
Adhere to the standard is the first enterprise to do bigger power source. Only to promote enterprises to carry out standardization work, enterprises can at a higher level to seize the industry opportunities, and continuously enhance the industry's right to speak. Chengdu quality supervision departments to actively guide and promote Jinzhai Chuanwei industry to carry out technical standards research and development, boost enterprises to enhance the development potential.
First, to support enterprises to participate in the national standard, the provincial standard set. Improve the industry to speak and explain the right to seize the commanding heights of the industry. In recent years, Jin Gongchuan flavor industry has drafted the "chicken seasoning", "chicken powder seasoning" industry standard development, "hot pot at the end of production enterprises HACCP application guide" and other nine local characteristics of food local standards. In the process of participating in the development of standards, independent products Royal Palace Chicken, 100 letter chicken powder products have also been upgraded to mention the product market share greatly improved. At present, in the quality supervision and other departments under the guidance of Jin Gongchuan sent flavor industry is associated with relevant enterprises and organizations, the development of Sichuan industry development standards, including brand, service, quality control, operation and management, staff training, franchise and other standards.
Second, to support enterprise invention patents. Quality supervision departments to actively coordinate the local government, the use of policy support, scientific and technological progress awards and other measures to participate in the development of the Jinzhusuan faction industry and the invention of patent products to encourage and support. As of 2011, Jinzhai Chuanwei industry has more than 30 national invention patent chicken, hot pot at the end of material and its preparation method, 4 times the provincial and municipal government science and technology progress award, and South Korea, Japan well-known condiment enterprises and domestic institutions Established a long-term extensive cooperative relations. Among them, the self-study of the Imperial Palace hot pot chicken technology patent, effectively solve the high temperature conditions for a long time to keep the freshness of the problem, to fill the gaps, has become the previous food festival, hot pot Festival designated spices.
Third, support the construction of Chengdu 10 billion food enterprises. The existing scale of Jinzhai Chuanwei industry has been unable to meet the needs of the rapid development of enterprises in the quality supervision bureau and other departments under the efforts of the local government for the support of enterprises in Chengdu Qingbaijiang District signed an investment of 500 million, the construction of an area of 300 acres Spicy spices and food production base. In the base to build, Chengdu Quality Supervision Bureau leadership and the relevant regional bureau several times in-depth scene, understand the base planning and construction, coordination and solve the difficulties in planning and construction. Enterprises will be in the base construction of pepper, ginger, vegetables and other vegetables standardized planting demonstration base, learning Kentucky Fried Chicken, McDonald's, steam Kung Fu, Little Sheep and other domestic and international outstanding corporate standards, in accordance with the "first in the west, the national first-class" goal, Industry to build a 10 billion food enterprises in Chengdu, Sichuan to promote the transformation and upgrading, improve the "Chengdu production, Chengdu manufacturing, Chengdu services," the scientific and technological content.
Help enterprises to cultivate the characteristics of the brand, enhance the "moral blood" and "blood circulation" function
Service industry is the main body of the current Chengdu city economy, but also the implementation of "industry doubled" strategic focus. The implementation of brand strategy is the quality supervision departments to fulfill the functions and service enterprises the best combination of development. In order to help Jinchuan Chuanwei industry to improve market competitiveness, quality supervision departments to seize the key to cultivate the product brand, boost the rapid development of enterprises.
First, focus on cultivating characteristics of the brand. To help Jinchuan Chuanwei flavor industry developed a brand-name training program, and actively fight for Chi (with) the name of the trademark, so that Jin Gangchuan sent flavor industry in Sichuan Province to become a well-known trademark and trademark strategy to implement demonstration enterprises. In recent years, Jin Gongchuan sent the taste industry successfully created the "Golden Palace", "100 letter", "US point" brand three brands, chicken, monosodium glutamate, chicken powder, fish seasoning, pot bottom material, Sichuan pasta seasoning, sausage sauce Winter seasoning seven series of products. Since 2003, the Golden Palace Chicken year after year to achieve sales of more than 100 million yuan, has been in the forefront of the national chicken industry.
Second, efforts to strengthen the quality system. Guide and help Jin Gongchuan flavor industry to strengthen the basic management, establish and improve the product quality system, security system, the standard system. Jin Gongchuan flavor industry has passed the ISO9000: 2008 international quality system certification, HACCP food safety management system certification, EMS environmental management system and OHSMS occupational health and safety management system certification, the products of all Chinese green food A-level product certification. At the same time, quality supervision departments also on the enterprise management and front-line production backbone of the "Food Safety Law" and "Quality Development Program" and food safety standards and other aspects of training to enhance the success rate of striving for brand names.
Third, efforts to expand the brand influence. Quality supervision departments have organized many deputies, CPPCC members, representatives of the public to visit the Jinchuan Chuan flavor Sichuan seasoning intelligent intelligent filling production process, coordination of the mainstream media reported product quality and safety situation, expand the brand impact, positive guide consumption. Taiwan and mainland provinces and cities, involving health, alcohol, home chain and other high-end business experts have visited the Golden Palace production base, to understand the characteristics of corporate culture, and strengthen the value of the Golden Palace brand. To participate in the China International Condiment and Food Ingredients Fair, the Chinese trademark section, "brand integrity" Summit Forum and other activities to help Jin Gongchuan send flavor industry joint province Sichuan seasoning, catering and pepper and other associations to carry out the "first national spicy seasoning industry conference" The earth to help enhance the Golden Palace product brand image and in the core competitiveness of Sichuan.
Promote the development of high-end enterprises, and enhance the "moral blood" and "blood transfusion" function
By the new industrialization to promote the process of new urbanization, Chengdu quality supervision departments fully aware that only stand in the industrial high-end perspective to help enterprises in order to enhance the vitality and vitality of enterprises, and further promote the enterprise bigger and stronger.
First, to guide enterprises to develop high-end strategy for the development of industry. The use of Jinzhai Chuanwei industry to expand the scale of the new gold Palace Valley base of the opportunity, in-depth corporate research, and enterprises with the development of high-end development strategy, the enterprise in Chengdu Qingbaijiang District spicy condiments and food production base put into operation, Providing more than 1,500 jobs, can solve the 120,000 farmers supporting the planting problem, driving nearly 3 billion upstream and downstream industries, to assist the government planning and construction of organic agriculture production base, through the development of the industry to promote the development of modern pastoral city. At the same time, to guide enterprises to develop ideas, not only to invest in the domestic market, but also to attach importance to the international market development. At present, Jin Gongchuan sent food products outlets throughout the country 32 provinces, 1580 cities and counties market, some products have been into the Nordic and Southeast Asian markets.
Second, to guide enterprises to speed up scientific and technological innovation. In 2008, in the quality supervision departments of the recommendations and technical support, Jin Maochuan sent flavor industry set up a research and technology center, specializing in condiments and food research and development, process optimization and improvement of technical work, has developed a series of new products, Further improve the core competitiveness of enterprises. The first in the domestic independent research and development of Sichuan seasoning automatic cooking materials, Sichuan seasoning automatic material handling system, automated intelligent batching system, such as three items, the first time in the domestic advanced level, Technology and equipment through scientific and technological achievements appraisal, at the national leading level, and successfully applied to production. Compared with 2009, enterprise technology investment in 2011 increased from 3.93 million yuan to 7.57 million yuan, 230 million yuan in product sales revenue, new products in the past reached 115 million yuan, new product profit margin increased by 83.2%.
Third, to guide enterprises to strengthen the supply of quality raw materials to protect. Quality supervision departments to use the advantages of agricultural and sideline products in Chengdu, regulate the Jinzhai Chuan flavor industry raw materials base, the planting environment, seed selection, planting process, raw material harvesting, late processing and other full guidance and supervision to drive enterprises to the industry high-end development. Guide enterprises through the establishment of "company + base + farmers" industrial management mode, in Chengdu City Qingbaijiang District, Xinjin County and farmers to establish a stable relationship between the interests of the relationship. In 2011, Jinzhai Chuanwei flavor industry to establish agricultural and sideline products cultivation and supply base of 5600 mu, the implementation of the order planting, protection of the purchase price, driven 4430 households to increase income of 130 million yuan, both to promote farmers continue to increase income, but also to protect the quality of raw materials quality and safety.
Fourth, to guide enterprises to enhance the cultural value of boutique. To guide the Jinzhai Chuanwei flavor industry to strengthen the management mechanism of innovation, the traditional workshop production rose to modern enterprise production, to achieve the traditional characteristics of the production scale, integration and standardization, to create food rest assured that the park and rest assured that the industry. To guide enterprises to tap the cultural value, and enhance staff cohesion of the enterprise, so that employees see the potential for future development of enterprises, so as to stimulate the enthusiasm of the work of the staff, for the Jinchuan Chuanwei industry toward the "China famous brand, industry pioneer, so that the world has a healthy Delicious life "target provides a powerful source of power.
