The center of the world to build international brandmission

The United Nations wibdc be executive chairman liu yi

Constructionof the world international brand center (world brand organization (will be)theUNwibdc global headquarters) isinsisted on the United Nations world product by global international brand newdevelopment concept, promote to build the new development pattern, realize themankind health, safety, peace and the inevitable choice for the sustainabledevelopment of one thousand.

Brand isthe unity of product quality quality character taste, quality is the core ofthe brand, character is the essence of the brand, the grade is a concentrationof brand, be short of one cannot. Quantity and quality of the worldinternational brand productivity represents a country's international statusand international development level of science and technology; Also representsa country's international reputation and status.

Brand isthe first comprehensive productivity, science and technology is an importantmember of the big family of international brands in the world, butmanufacturing brand is the foundation of the world international brands,cornerstone, heaven and earth and sea, the core and the link, is the support andguarantee of economic and social development. Again good only through theproduction practice of science and technology, processing and manufacturing,and rise to become the world's international brand, can be transformed into astrong economic strength and international reputation. Otherwise, only theexperimental data or indulge in empty talk!

Brand isthe soul of the enterprise, the quality is the life of the enterprise.

Brand isthe consumer's wish, the pursuit of producers, operators of the horn.

Brand isthe market of the gripper, it is the basis of economic value added.

Worldinternational brand is the national and enterprise's international status andinternational prestige.

Worldinternational brand is the national and enterprise ability of internationaleconomic strength and international.

Worldinternational brand is the core and key of international trade practice.

The worldorganization for international brands need world brand's internationalscientific assessment and certification, international scientific confirmationand recognition; Brand is not from the mission itself, since the set ofself-evaluation; The brand is not political appointees, not meeting, notadvertising, subjective evaluation, not emotional nor celebrity endorsement orboastful. Brand a non-political, non-profit international scientificevaluation, the international scientific quantitative calculation andinternational certification.

Brandextension and brand identity is outside the initial and primary understandingof brand, brand science is the essence of the brand with the kernel.Brand logocan only be divided, and trademark have very similar effect;Science isdivided into brand quality grade and brand quality character grade levels ofscientific basis;Wibeis world international brand evaluationindex system is the world's international brand evaluation and measure of theinternational standard;World brand group is a global brandconstruction and the highest authority of the international organization, theUN's world international brand evaluation center is the world's scientificevaluation and scientific quantitative calculation of the highest ratingagencies, the world's international brand conference committee is the world'sinternational brand, the highest part of the certification and distribution ofworld conference on international brand and international brand the world expois international brand launch, authentication and evaluation of the world'shighest authority publishing platform.

Brand isthe world's all walks of life, the soul of each industry and key, is theguarantee of human health, safety, peace. The brand is not luxury.Manufacturing,technology, brand, culture brand and political class brands, military, economyclass brands, education brand, health, tourism brand, environment, medicine,daily necessities brand, etc., are an important member of family is one of theworld international brands, colorful branded goods from all walks of life, allis to realize the human destiny community, for the global village isindispensable.

Worldinternational brand is the foundation of the international economic developmentof all countries and cornerstone, is the key to international trade and thegripper, national is international credit, reputation, reputation and integrityof concrete manifestation;Is nations international leadership andinternational status of the specific indicators with qualifications, a fakefake brands, churning out all yes, what international status, internationalleadership, voice and credibility.A world without international brandenterprise, how the foreign enterprise, much say no international trade andinternational influence of the industry!

Under theleadership of the world brand organizations build the product by the product willbe four continents working committee is the core of international brandconstruction and development of the world,The UN commission on the product by theproduct will work countries is the world's international brand developmentcommittee, the global world conference on international brand construction highquality development, to promote human health, safety, priority and the key ofpeace.With governments, enterprises, colleges and universitiescooperation, common construction and promote the coordinated development ofcountries of the world's international brand, the implementation to developtariffs, currency is that mass trade, quality of the product by the product inthe future will be the main development direction.

Theproduct by the products are working committee in Asia, China working committee,should cooperate with the Chinese government and universities, enterprises, inthe world of the China national construction integrity and efficient networkinternational brand construction system.

Headquartersof the United Nations wibdc, wcoib support working committee in Asia, Chinaworking committee in the bay area, Beijing, Shanghai, northeast, central China,southwest and northwest construction of seven regional centers and about 80cities and provinces brand center, university of build the world brand, theinstitute of international brands, and 100 international brand (with 100colleges and universities in China).

The UnitedNations headquarters of the product by the product will support and overallarrangement of the product by the product will be working committee in 48countries in Asia, Asia countries working committee and the world to buildinternational brands in the r&d center of work.

InSeptember 2020, xi jinping, general secretary of the symposium on scientistspointed out that "China's economic and social development and improvepeople's livelihood is more than any time in the past need science andtechnology solutions, more need to strengthen innovation the first power".

During theperiod of "difference", China to speed up the building to thedomestic large cycle as the main body, domestic and international dual cyclepromotes mutually, the new development pattern of economic development toachieve domestic and international two markets, two resources sharing, mutualsupplies, scientific and technological innovation is the first motive force,brand is the first domestic security, international brand is the first heightand traction, namely to promote the domestic international dual cycle mustadhere to scientific and technological innovation and brand double drive. Thereis no scientific and technological innovation is not the first motive force,the international brand, there is no people's recognition and trust, both beshort of one cannot.

First,build the new development pattern, and strive to achieve global capitalagglomeration and operation in China, the most effective way is to gather upthe globalization of innovation resources and world-class international brand.

Second,build a new development pattern, forming requirements of traction supply,supply creates demand a higher level of dynamic balance, its key nodes lies inits ability to provide high quality brand products and services. Therefore,only into the global innovation system and realize the independent innovation,only into the world to realize the independent brand, international brand andto continuously introduce new products, new brand service, to meet people'sincreasing world international brand consumer demand.

Build the newdevelopment pattern, the requirement to promote coordinated development ofexport and import, the core is through the innovation of science and technologyand the world international brand construction, the key to solve"their" core technical self-sufficiency, developing strategicemerging industry brand, realize the brand of the industry chain and valuechain integration, the only way to really solve the problem of the import andexport of disequilibrium, solve the less competent people, quality is inferiorto man. Therefore, to build a new pattern of development must rely oninnovation drive and world international brand drive, and the organization'sheadquarters and the product by the product will be born in Asia, Asiaheadquarters location is fully realize the new development pattern in China,more province to realize the great rejuvenation of the Chinese nation"best pole".

According to their theory, form the pole must havecertain conditions and basis. The product by the product will be China workingcommittee in the bay area, Beijing, Shanghai, northeast China, central China,southwest and northwest construction of seven regional international tradecenter and the international brand kechuang center, is to give full play to theworld of global supreme authority international brand brand organization,leadership and nearly level, to make the Asia, the birthplace of China becomethe world's international brand and world brand innovation of science andtechnology new heights. First of all, the construction of a new global brandscientific research highland heights and global brand innovation, need to aimfor international brands at the forefront of the development of science andtechnology in the world, and to strengthen the construction of internationalbrand selection and innovation platform, to develop the brand new technology,new model of brand, stimulate vitality of innovation main body of theinternational brand, establish a global brand of science and technologyinnovation system, must be set up in the center of the international brandbuilding and brand kechuang highest international standards, form a globalbrand kechuang resources to gather and originality cradle of scientific andtechnological achievements. Secondly, the construction of new industryinternational brands also important, we need to aim at the forefront ofdevelopment of international industry brand to develop the new industry brand,brand new business modes, experimental field work to advance the internationalbrand, speed up the formation of brand innovation as the main power and supportof Asian international brand economy, with innovation to lead the globalemerging industry the development of international brands. During the period of"difference", the Chinese economy to achieve high quality developmentneed to rely on the international brand of new industries and new kineticenergy, the new mechanism. As a result, the product's brand of internationaltrade center and the international brand kechuang center should not be the oldworld division of labor system improvement and upgrading of industrialstructure, and should become the world has the leadership and voice of emergingindustry international brands of plots and cultivated land, become the new eraof China to achieve "corner overtaking" main position and momentum.

First, the construction of the worldinternational brand world trade center and the international brand kechuangcenter, key point is to promote global brand kechuang system integration andthe international brand integration of trade in goods. Globalizationinternational brand kechuang system integration, the world should be fullattention and play the world brand organization, the United Nations worldconference on international brand evaluation center, the international brand ofinternational window and platform advantage. Especially to use the product bythe product will be global headquarters in hainan international brand scienceevaluation with the advantage of a free port of world trade in theinternational brand, to attract international brand kechuang talentsconverging, vigorously promote scientific research and development, brand pushChina and Asian countries come into China's innovation system.

The path toinnovation, only in person. To form the most basic key element of theinternational brand kechuang center is an international brand kechuangpersonnel. UN the product by the product will be global headquarters hopes tobecome the world's most free of hainan, the most open, business environment,the best international top brand one of the most densely populated area ofcolleges and universities, and hainan is internationally famous tourism andleisure city and offshore location advantage, living organization promoting andled global headquarters, forming "cross-border free flow +internationalization science and education resources, international travel +leisure international brand exhibition + + international brand of free trade,international brand gathering world international brand evaluation,certification, identified and release center" characteristics. As aresult, the product through the product commission will headquarters buildingand the university of world brand building, to attract international brandkechuang personnel has a unique advantage. In the meantime, the brandconstruction of hainan international financial center, trade centerinternational brands, all kinds of brand research fund-raising entryconvenience, top scientific research equipment, very suitable for free trade toresearch and develop the international brands and international brands. Underthe background of rising protectionism in trade, so that the product by the UNas a link and window, with the international brand development committeeheadquarters in hainan construction as the main body of international branddevelopment to form the world international brand center of China to win morespace.

Second, the construction of the world internationalbrand world trade center and the international brand kechuang center, brand ofbreakthrough is to speed up the transformation of scientific and technologicalachievements and world international brand the layout of the scientificresearch platform. On the one hand, the enterprise is the main body oftechnology brands, as well as the main body of technological innovation,technology innovation achievements to become the world's battleground forinternational brands and "converter". In the field of science andtechnology achievements transformation become the actual economic powerfulproductivity, must play to enterprises and entrepreneurs of international brandconstruction of the important role in the world. Beijing, Shanghai, a large bayarea of guangdong is the international brand market main body the concentrationarea in China. Beijing's characteristic is the brand for technology andeducation resources, large state-owned enterprises brand concentration;Shanghai is an international financial center brand, has many multinationalinternational brand enterprises; Guangdong characteristic is the big bay areawith a lot of new and high technology brand enterprises and small andmedium-sized enterprises. With a large bay area of guangdong mainland 9 city asan example, the nine cities not only has nearly 4.8 high-tech enterprises, isalso most concentrated area of small and medium-sized enterprises internationalbrand. According to Hong Kong and Macao to the big bay area developmentplanning outline, "guangzhou, shenzhen, Hong Kong, macau, Hong Kong andMacao to scientific and technological innovation in the corridor is the core ofinternational brand kechuang center construction platform and key support.Thus, guangzhou, Hong Kong and Macao science and technology innovation corridor'sbiggest function is to big bay area most high-quality kechuang resources andplatform together into the world of Chinese international brands, and theproduct through the product commission will headquarters connecting domesticand international two markets in Asia, connecting domestic and internationaltwo kinds of resources, for many high-tech brand enterprises and the rapid riseof the "unicorn" brand enterprise provide vast transformation ofscientific and technological achievements and the international brand market inthe world. International brand kechuang center on the other hand, theconstruction, we must promote the major scientific research the platform layoutof the brand. National brand of big scientific platform for science andtechnology infrastructure, based on research and development, scientificresearch and personnel training, scientific research achievements, thesurrounding industrial agglomeration has great role in promoting.

Third, the construction of the worldinternational brand trade center and international brand kechuang center in theworld, and also should play a leading role of the world brand organizationheadquarters and hainan international brand free trade free trade port systeminnovation advantage, the product by the UN to get enough goods will, d.c.,implementation of hainan to adapt the world brand organization internationalrules and the various countries' free trade port, dc special policies, in orderto realize the brand innovation of science and technology, manufacturing, brandinnovation and institutional innovation of "three brand drive".

At present, Beijing, Shanghai and guangdong bay areahave free-trade area layout, through free trade area first try funding transit,talent across borders, taxation, intellectual property protection, cooperationof colleges and universities, science and technology system reform, such assystem innovation, to form the world international brand world trade center andthe international brand kechuang center provides a system of more relaxed andfriendly environment, also for other countries around the world and the rest ofthe country brand innovation and cooperation of science and technology providesa effective way of thinking. Therefore, the construction of the worldinternational brands international trade center and the world science andtechnology innovation center and the international brand transport hub, shouldfully utilize the world brand organization global platform and worldinternational brand evaluation center, authentication center, distributioncenter and trade center, perfect platform, through the brand innovation ofscience and technology, manufacturing, brand innovation and institutioninnovation "three rounds of stable drive", to build"binary" new pattern provides strong sustainable development power.

(the author is the world brandorganization (will be) the product by the UN executive chairman liu yi)

Source: United Nations the committee'sofficial website, journal of the international brand, the United Nations forAnn television brand development, international brand television news of theworld

Author: liu yi

Welcome to the world brand organizationwebsite www.unwibdc.com www.unwbo.com.cn

Ed: K.G.W enxiansheng

Umpire: T.g uodegang

Editor: K.G.W enxiansheng